The Moving picture world (November 1926-December 1926)

298 MOVING PICTURE WORLD November 29, 1926 Circlets Tabloid Offers Interesting Angles Another Nice Space From Eldrid Fisher Eldrid Fisher, of the Gem Theatre, Pineville, Ky., sends in a nice three-tens on The Volga Boatman in which he makes good use of the cut material supphed from the press hook, using a cut title as well as the pair of scene sketches. in alt ita f(\OTy ^ in all it* Tilih and miacry. All incomparable ilnma filled with Iragcdy, humor and rcaliam. Produced ^ DeHiUe in eleven foil reel*, packed with auapanac and kclion By lax the moat gorneooe and awe inspiring film ainee "TLi? Tert Commandmenis "' «feMAfTtaPI£C£<»< # HefePcMiUe has captured the spirit of Russia and gives you t vital, throbbing drama, unlike anything you have ■ ever seen More! WILLIAM BOYD . ELINOR FAIR VICTOR VARCONI JULIA FAYE and THEODORE KOSLOFF (lEM Mpa&Tues. HOThJ — Uuv to Ihc cic<>saire Ien|:tb ot thia picture Ihe frnl abow wUI not be over unlil Ihotffore wc urge yon t» oomc e»rly m pi>s»ib1e.. FOR THE VOLGA BOATMAN Stuffed in with type, that lower sketch would have small value, but with the white space it does as much as the larger cut to put the idea over. Mr. Fisher sells with an economy of adjectives that carries conviction. Takes Tahloid Form for Circle Program Getting something different, the Circle Theatre, Indianapolis, used a four-tens for a miniature tabloid on a program headed by Don Juan's Three Nights. The side columns are given to the film feature, but there is an item about each component of the program, and the novelty of the layout should ensure the entire space being read. For a single use this is an excellent idea, where the space can be afforded, and in smaller towns it might work well for a run of several weeks. It is useful in getting over an exact appeal for each feature of the bill, and it tricks the average newspaper patron into doing far more reading than is possible with the usual forms. The Circle seems to have used the idea for a one-timer, but it will stand revival very nicely. It is not easy to frame up, for the proper writing of the heads will give more trouble than the usual display lines. In a display line you can mark your type to fit the space, but in head writing you have to have about an equal number of letters to each line, and until you catch the trick, it is by no means easy. However if you use the idea regularly, you will find yourself thinking lines of about an equal length. In this example shading has been used to suggest the loose sheet, but you can do almost as well with straight type and rule. percent, but as it stands the face is an essential part of the circle and the circle, as a rule, is the most distinctive design because it is furtherest from the conventional square. The upper two thirds of this space is about Kenneth Long^s Space Uses a Circle Nicely Kenneth Long, of the Brockton theatre. Brockton, Mass., sends in a number of samples from which we select this specimen because in some of the others he gives the major space to the vaudeville. This is 9'/2 across four and this gives him ample room for a nice type display. He even mortises the circle to get in the type where it will be better than hand work. This is a very nice combination of cut attractor and circle design set off by -i hatched background. Drawing the face into the circle gives additional value to both. Putting the portrait an inch to the left would have reduced the attraction value fully fifty 5-BIC TIME V' UDEVILLE ACTS--5 M ENELLY'S ORCHESTRA CENE TUNNEY "THE FIGHTING IMRINt'' THE CIRCLE ATTRACTS as good as an advertising man can ask tor, and this carries the space below, being held in by a twelve point rule border. The corners of the border are not very well joined. LEWIS STONE PLAYS CHIEF PICTURE ROLE IheatrtMcws AN AMAZING TALE or LOVE AND LOVERS! VOL. 1— NO. 1 "The Show Place of Indiana ' — Week Beginning Sunday. October 3. 1 926. Tells of Don Juan's Three Nights EXPOSEDBYVALET'S DIARY, AGED SHEIK FALLS UNDER BLADE DFBOYSWORDSMAN Girl Breaks Love Pad Fith Arade, Pianist and N()torioi]s Duellist FIGHT COMES AFTER THREE-NIGHT PARTY "Youth Must be Served," Laments .45-Year.Old Heart-Breaker MUSICIAN QUIT COLD, SAY CLOSE FRIENDS j| TELL VIVID STORY IN PICTURES AT CIRCLE WEEK OCTOBER 3RD WITH LEWIS STONE PLAYING BIG ROLE Others In Cast Include Shirley Mason, Myrtle Steadman and Malcolm MacGregor Police Suspect Other Woman — Other "Women" Says Arade Courted and the toast of royalty, the Idol of thouoands, aiid known as fin InternatI Romeo, Johann Arade. world famous pianUt. has met his Nemesis, having been spurned by Nln e 1 1 e Cavallar, 16-year-old girl, after a hectic . three-night party. This startling disclosure was made public with the publication of the diary of Llppl. Arade's valet. In one of the most startling sequences of '■Don Juan's Three Nights." which Is to be jihown at the Circle Theatre next week. STOLAREVSKY WILL PLAY ADAM'S SCORE ■If I Were King" Is Conductor's Next Overture Colorful and GIIfiI wllh rich niplodle«, "11 1 Were I Klni;" will be the ovprlme ■ pbiyed by the Circle Symphonic Orchestra under the dirtcllon of Stolarcvsky, Adam la the COinfJOSCT. NOVELTY STRESSED IN ADDITIONAL FEATURES Circle Chats Is a Laugh Reel Devoted to Current Humoi* . A novelty subject In which the latfst de^•elopment« In photography are. stressed and (ho Circle Chats are other features on the program. DESSA BYRD SAYS"SING IF YOU WISH" Circle Organist to Play "For My Sweetheart" as Her Solo riaylng one of her owd Inimitable "sing" songs, DesM Byrd. concert organist at the Circle theatre, has asVcd her audience to join In sIn'TlnB "For niy Sweetheart," which Mtss Byrd Is to present as her organo A First National Picture From the Story by Ludwig Biro ,>^ewl8 Stone leads tbc caat of players who portray the principal roles la "Don Juan's Three NIflhts." at the Circle, the week beplnning Sunday, October 3. Others In hnportsnt parts art Myrtle Steadman. Shirley Masoo, _ Malcolm M a c r nn r CrcKor and Kalla I Pasha. This fascloallnK picture was adapted from the cove) by Liidwtg Biro. Clara Beranger wrote the screen play. John Francis Dillon was director. VISIT EVERY CORNER OF WORLD FOR NEWS No spot Jo the entire world Is omitted from the route of the Circle Cameram.in who secures the vivid photographic record of life which Is presented on the screen In the Animated C.lrtle News, an Important weekly program feature at (he Circle. "DON JUAN'S THREE NIGHTS" AT CIRCLE Afeek of October 3 thf yir^rk •t Or A FOUR TENS SET AS A MINIATURE TABLOID FOR LEWIS STONE