The Moving picture world (November 1926-December 1926)

oup Equipment Seruicefor you^Jheatre Owrwr'^QuUder^Studio^ Caboratorij Sxchanqe ixecative ^Jrom IjourJiujle Sdited bif dl. Van. Quren fomtll ISow's the Time to Lick Autos and Radios! IF YOU EVER felt the pinch in your box office because your patrons preferred the car on the open road, or the lure of the varied radio programs to a seat in your theatre, now's the best time in the whole year to get back at those two vamps. The cold and unpleasant weather, the snow and bad roads, will make it less pleasant for the joy ride or the trip to another nearby place with a larger theatre. The present chaos in radio reception, caused by so many broadcasting stations "jumping" from an allotted wavelength to one that intereferes with another station, making radio reception horrible, has created a situation that couldn't be better for you. Jump right in and capitalize the weaknesses of your enemies — if such they are — by playing every card in your hand to win back your patronage. Qosed Road and Air Channels Open Theatre Doors Wider Let your public know that when the roads are too chill and bleak, your theatre is still cozy, comfortable, homelike. Make them realize that when the radio is packed with whines and heterodyning station carrier waves, your music is still sweet, harmonious. When there's nothing to look at outdoors but snow and slush, tell them that you have pictures that are a treat to the eyes, and that when the furnace misbehaves or the coal turns out to be mostly slate, your theatre has nice, restful seats waiting in a temperature-perfect atmosphere. If you ever had reason to complain about radio or the motor car, now is the time to put over a wallop for the count on both of them. Advertise and sell every nickel's worth of lure there is in the film, the seating, the projection, the temperature and fresh air regulation, the music you have ready for the family. Don't Muddy Up Your Roads Or Mix Up Your Air Waves Before you can sell the stufif that will knock cars and radio for the count, you have to pack the punch ; that punch comes from perfect equipment, ready to deliver when the opening comes. See that every item that contributes to patronage building is in the pink of condition, ready to make good, then go after your public; now, if ever, the car loses its lure; now, more than ever, the radio program is weakened in appeal by interfering wails and whistles. Go out after these competion salesmen, and if you can show a decent line of goods you can clean up in your territory— win back your trade and hold it ! These Folks Are Buying The Best To Be Had In Equipment KBNNETT SQUARE, PA. — S. S. Dupont. Dupont Building, Wilmington, Del., has plans by E. W. Martin, .30.'54-A Dupont Building, Wilmington, Del., for one-story frame and rlass theatre, about 200 by 100 feet. Estimated cost $500,000. MILWAUKEE, WIS. — National Layton Improvement Company has plans by Dick & Bauer, 308 Third street, for two-story brick and concrete theatre, store and apartment building, 150 by 170 feet, to be located on National avenue, between 21st and 22nd streets. Estimated cost $700,000. HOLiLTWOOD, FLA. — Hollywood Theatre Corporation has awarded contract to H. B. Erickson to erect cement-block open-air theatre at Boulevard and 10th avenue, 50 by 121 feet. Estimated cost $20,000. BOSTON, MASS. — Strand Theatre has awarded contract to B. Steinberg, 6 Beacon street, for erection one-story brick theatre at 21 Scolley square, 55 by 165 feet. Kstimated cost $150,000. ROXBURY, MASS. (Boston P. O.)— A. I. Rudnick, 333 Was'hington street. Boston, has awarded contract for erection of two-story brick theatre, store and office building, 100 by 110 feet, at Humboldt avenue and Waumbeck street. Estimated cost $200,000. THE LAST WORD FOR USHERS USHER FLASH LIGHT 18 INCHES LONG FINISHED IN NICKEL t 3 USES STANDARD BATTERIES AND BULBS PUTS THE LIGHT WHERE YOU WANT IT $6.50 USHER FLASH LIGHT CO. 4101 FLORANCE BOULEVARD OlMAHA, NEBRASKA GADSDEN, ALA. — W. H. Mayben & Son have contract to make ertensive improvements to Belle Theatre, to include 182 additional seats, build marquee over Broad street, remodel lobby, etc. NORTH LIBERTY, IND. — Extensive improvements will be made to Liberty Theatre, including entire new front, canopy over sidewalk, new projection equipment, heating and ventilating system, etc. -Crown Theatre Is DODGE CITY, KANS.being remodeled. SIKESTON, MO. — Interior of Malone Theatre is being' redecorated. PHILADELPHIA, PA.— Stanley Company of America, 1910 Race street, has plans by Hoffman-Henon Company, Finance Building, for alterations and one-story brick addition to People's Theatre at Kensington avenue and Cumberland street. Estimated cost $200,000. SAINT GEORGE, S. C— Park Theatre will be remodeled and seating capacity increased. WALLA WALLA, WASH.— Strand Theatre will be remodeled and enlarged, including new balcony. WALLA WALLA, WASH. — Keylor-Grand Theatre will be remodeled, enlarged and 200 additional seats installed. MARTIN, TBNN. — Improvements are being made to Capitol Theatre. TYPHOON COOLING SYSTEM ■ TYPHOON FAN CO. 345W.39"ST. NEW YORK