The Moving picture world (November 1926-December 1926)

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360 >ICTUR] December 4, 1926 Used Pig Exploiteers For The Midnight Kiss Larmour Repeats School Cooperations M. W. Larmour writers that he has arranged to repeat his school attendance stunt this year. In case you have forgotten what you read lately, here's the outHne. Graham, Texas, has two or three schools. Each quarter the class in each schol with the best attendance record for the period is given a theatre party. Representatives of the prize classes are invited to consult with Mr. Larmour as to the picture they wish to see. This gives the committee a good idea of the bookings for the next month or two, which information is spread to the other students. Having selected the picture, the classes attend in a body, and Mr. Larmour always makes it a function. The principals and school board welcome this cooperation because it seems to have a good effect. It gives the classes something tangible to work for. and they were glad to renew the plan this year. For Abraham Lincoln, Mr. Larmour got out his usual duplicator cards and then ran off a special one which was sent to teachers only, about three days after the term opened. The copy reads : "Knowing that this picture would go better if shown to people who can appreciate a picture of this class, I have delayed the play date until after school started. "Won't you come to see it as my guest and get acquainted with the National. This card will admit you. "If you have seen the picture, I am sure you will recommend it to your friends and pupils." Most of the cards came in — and so did most of the pupils. HOW GAUATEMALA CITY PUT OVER LADY WINDERMERE'S FAN The fan design was used by Anker Bros., of the Palace Theatre, and the sectors, in gay colors, made a splendid flash. The theatre wins the approval of Northern visitors vrho assure the Ankers it matches manv New York houses. Educational Mats Educational is offering a free mat giving 28 one-inch cuts of its comedy stars, six Felix jjoses and two strips of Feli.x characters which can be cut apart after casting, if desired. The cuts may also be had in single mats if the entire set is not desired. It makes good exploitation material for Educational clients. Qood Copy Get the Full Effect of Your Bill-Board Publicity ! Use Ensign Dates * Three popular sizes 7x28 (50 for $2.00; 100 for $2.50); 9x42, (50 for $2.50; 100 for $3.00); 28x42 (25 for I $4.00; 50 for $5.50). I Your own copy printed on non-fading stock, in any color ink. Printed and shipped day order is received, parcel post special delivery. We have hundreds of satisfied customers among the Motion Picture managers in Michigan, Ohio, Penna., Ky., Ind., and Illinois. Union work and label. Send us your copy. You'll be surprised. THE ENSIGN COMPANY BATTLE CREEK. MICHIGAN 'Prices on other sizes, hangers, street car signs nn request. We do all kinds o( block letter work. United Artists sends in a familiar trick booklet, the cover of the four-pager being imprinted "Complete Instructions for Back Seat Drivers." The usual "Shut Up I" was on pages 2 and 3, but the back page carried "Back seat advice seldom is accepted. The driver usually knows where he is going. But he will be glad to take your advice any day next week if you tell him to drive to the Gaiety Theatre to see Rudolph \ alentino in The Son of the Sheik." THE MIDNIGHT KISS WAS ADAPTED FROM PIGS AND SOJoe McKe nna, of the Star Theatre, Taunton, Mass., used pii^s in a luggage carrier on the running board of his auto pram. When one of the pigs iumped the fence it took several boys to recapture him, helping things along.