The Moving picture world (November 1926-December 1926)

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so THRILLING AN ENTERTAINMENT! of METRO-GOLDWYN-MAYER has made an attraction that is truly called "The Big Parade o/ Peace Times" It will stand for all time as the epic photoplay of the heroes of peace as "The Big Parade" stands for all time as the epic of war heroism. THRILLS never before caught by the camera are to be seen in this gigantic production. Actual fire-fighting at close range — a sensational 60-foot leap from a blazing building — rescue scenes of breath-taking courage — never such a succession of thrills ! "THE FIRE BRIGADE'' was completed after eight months of intensive work at the Metro-Goldvvyn-Mayer Studios, in co-operation with the International Order of Fire Chiefs. Twenty engines were used and fourteen buildings destroyed in one mammoth sequence alone. Fifty cameras were used to photograph the most difficult scenes ever put on film. MONTHS of advance publicity precede "The Fire Brigade," including a prize contest for its title in which a half million firemen took part, plus a marvelous tie-up with National Fire Prevention Week and the New Orleans Convention of Fire Chiefs. More than 12,000 Fire Chiefs and their personnel and equipment are part of a tremendous promotion campaign behind the picture. They co-operated in the CrosS'COuntry Ballyhoo, a big, unique promotion stunt. WILLIAM NIGH is the director. May McAvoy, Charles Ray, Tom O'Brien of "Big Parade" fame play the principal parts in what is destined to be one of the greatest screen works of all time. PRODUCED BY METRO-GOLDWYN-MAYE in co-operation with the INTERNATIONAL ASSOCIATION OF FIRE CHIEFS