The Moving picture world (November 1926-December 1926)

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MOVING PICTURE WORLD 3 Jules Mastbaum Dies in Arms of His Aged Mother 'riti.s i>hot<>^i'ii|ili, the lust one tiikeii of the president of the Stanley < "oiii|>aiiy just before the sudden illness «hieh resulted in his deatli, shoMK him «ith Father Vietor A. Strumiii, 192(> winner of "The lOxliihitor" gold medal awarded annually for the best scenario submitted by a sTaduatiug' member of the Stanley V. niastbaum Course in I'hotoplay Writinj^ ut Temple University. Fox Enters Deal? Tlie week's rujuor is that Fox Film Corporation has become involved In the l'athe-1'. D. C.-Keith merger neGTotintious. It Is impossible to obtain verlfleation. None of the partic concerneil are talking:. This ej^'inbinatioii, if etfected, would result in one of the stron2"est in the Held. Fov and I'. IJ. C. have the features. I'uthe the short subjects and Keith the liookines. Ed Supple Joins Imported Ed Supple has buen appointed director of advertising and publicity of tlie Imported PicUires Corporation by \VaUer W. Kofeldt. president and general manager. Mr. TS'upple has had much experience, having been with the Motion Picture News as iissistant managing editor; with I'athe !is pul>licity director, in advertising agency work and associated with the Kxploitation Department of First National. For imported he will build up trade and public acceptance of imported pictures. The first, "The Slums of Berlin," has won favorable recog"nition wherever seen. Little Theatre for St. Louis Karle A. Meyer, managing director of the St. Louis Cinema Guild, has announced that a Little Motion Picture Theatre will .be opened in St. Louis on January 1. Two sites in the Grand Boulevard district are under consideration. The house will be affiliated with the Film Guild movement in New York (^ity .and will be operated along the lines of the Fifth Avenue house directed by Joseph R. Fliesner. Sixteen New Ones for F. N. Sixteen towns in the Albany, N. Y.. district in which no First National pictures had been shown for from six months to two years were signed this week by A. W. Smith, Jr., Eastern Division Sales manager, working with Salesmen Fred Myers of the New York exchange and Salesman H. L. Pincus of the lluffalo exchange. O'Neill Leaves F. B. O. Joseph J. O'Neill, in charge of publicity for F. B. O. under Hi Daab, has resigned. Fund Started to Aid Sam Bullock Family According to an .mnouncemenl from the M. P. T. O. A., Sam Bullock, a faithful worker for exhibitors, died practically penniless and the industry now owes a duty to his family. The M. P. T. O. of Ohio, through Us vicepresident, J. J. Harwood of Cleveland, has organized a fund for his dependents. Theatre owners throughout the country are appealed to. The books will be closed December 1.5, so thS necessity for coi. I ributing immediately is apparent. Cole Closes with F. P. Nat. Nathanson, president of Hi-Mark Productions, is entertaining Oliver S. Cole of Manila. Ml-. Cole, who has an exchange at Manila, has closed with Paramount for the regular product and big specials. He will soon leave for Europe. Loew Acquires Sheridan The Sheridan Theatre, at Twelfth street and Seventh avenue. New York City, becomes a linli in the Loew chain on December 23. The policy will be l)icUires and continuous pciformances. The chain now numbers over fifty in Greater New York, Passaic Theatre Burns Two thousand tilm fans escaped without injury when the Rialto Theatre, Passaic, N. J., and five adjoining business buildings were damaged by fire Monday night. The blaze started at 10 p. m. in another building and spread to the Rialto. The theatre damage was i>ut at $75,000, all to the Interior. Hoyt Ads for De Mille Film The C. W. Hoyt .Vdvertising I .\gency will handle a national I advertising (campaign on P. I). C.'s Cecil De Jlille forthcoming picture, "King of Kings." Two Ballin Novels Out Soon Hugo Ballin, art director for Gloria Swanson in "Sunya," has .ari'anged for the publication o£ two of his latest novels,"Heritage." a story of western town life, and ''Meal Tickets and Applesauce," which has to do with Hollywood and the films, will be brought out early in 1027. Mr. Ballin also directs pictures and paints. He will go to California soon to begin six >nonths' work on mural paintings. F. B. O. Puts One Over Hi Daab, F. B. O.'s energetic publicity chief, is back from Gloucester, Mass., announcing one of the best exploitation stunts of recent days. Every piece of merchandise to leave Gloucester within the next six months will carry advertising on "The Windjammers." the picture P. B.' O. will make in Glouces; ter. Collins for Laugh Month Eli Whitney Collins, president of the M. P. T. O. A., has in. dorsed Laugh Month. F. B. O. has selected the first week in Laugh Month for its Witwer Week. David Schaeffer, of Haring & Blumenthal, a prize winner last year, says he's after the laurels again this year. F. P. Signs Larry Semon Piiramount lias signed Larry .'femon to act. direct and write for Famous Players. The company seems to be going strong on the comedy end. It also has Eddie Cantor, Raymond Grifllth, Wallace Beery, W. C. Fields, Ed Wynn and Bebe Daniels. Lynn Shores Transferred Lynn Shores has been li-.iiisferred to the Paramount scenario force at the IjOng Island City studio. Hawks Handling Publicity Wells Hawks will handle th« publicity on "What Price Glory." Industry Stricken With Grief at His Loss Intestinal complications after a sudden operati<m for appendicitis caused the death on Tuesday afternoon. December 7, of Jules B. Mastbaum, president of the Stanley Company of America, at the Jefferson Hospital in Philadelphia. Stricken on Friday afternoon and rushed to the hospital, he failed to recover from the effects of the operation and complications set in on Saturday night. Some improvement was noted the following day, but on Tuesday afternoon he had a relapse and died at 4:30 o'clock. He was .55 years old. He died with his head in the arms of his aged mother, Mrs. Fanny Mastbaum. S'he collapsed. Besides being a power ;n n\otion picture circles, Mr. Mastbaum was noted nationally as a philanthropist and sportsman. .\t the beginning of his career he was, successively, buyer for the Milwaukee store of Gimbel Brothers, an associate of Felix Isman, Philadelphia realtor, and in the 90's, the owner of a picture theatre with his brother Stanley and another. Fi om that time on he branched out. Stanley died thirteen years ago. Remarkable demonstrations of grief were made at the news of Jules Mastbaum's death. Mayor Kendrick and other Philadelphia city officials issued tributes. Mayor James Walker of New York City went immediately to Philadelphia by train to offer his sympathy. The funeral was held at 2 o'clock Thursday afternoon at his late residence, Rabbi Leon H. Elmaleh officiating. Besides his mother and wife, Mrs. Etta Mastbaum, and his three daughters, Peggy, Betty and Mrs. Ellas Wolf, there were in the death room Mr. and Mrs. Ellis Gimbel, Vlr. and Mrs. Louis Gimbel, Colonel Jacob Lit, Morris and Louis Wolf, Ellis Gimbel, Jr.. Benedick Gimbel and Frank A. Wiener, Chairman of the Pennsylvania Boxing Commission and one of Mr. Mastbaum's closest friends. Plan Color Comedies Colorart Pictures Corporation of Boston is seeking; distribution for a series of one-reel color comedies it ^vill shortly begrin making. A deal may he closed this week. "The Barefoot Boy" is playinj? In the new Paramount Theatre this week. "The Isle of Dreams,** another Colorart picture. Is expected to go into the Capitol soon. Openings Liven Up As M-lnter approaches, Broadway is livening up. The openings this week numbered three, and all ^vere iiiL|M>rtaiit and attended. "Old iro«»:ides" opened at the Hlvoli. "I'otemkin" at the lliltmore and ".Michael StroBolf" at the George M. Cohan Theatre. Two .M-G-M pictures open soon, "The Fire Brigade" un December ^0 at the Central and "Tell It to the Marines" on December a.1 at the Kmbas»y. The former displaces "The Scarlet Letter"' and the latter "lien Hur," which has had a year's run.