The Moving picture world (November 1926-December 1926)

December 11, 1926 MOVING PICTURE WORLD 437 Militia Collaborated to Sell Behind the Front TWO CUTOUTS USED FOR THE BLACKBIRD IN LITTLETON, COL. One of them is the cutout from the 24-sheet, with three boys as motors. It is 14 feet tall. When not perambulated, it parked at the theatre. The post signs were erected by police permit at the theatre. Militia Put Over Behind the Front Clark Munson writes that the local company of the State Guard helped him to break the records with Behind the Front, at the Tentorium, Spencer, W. Va. As we told you lately, the Robet theatre is being renovated and they played in a tent through the Summer, so Munson reports a crowded tent instead of .a crowded house. Spencer has only one company of the guard, but they turned over their entire equipment for exploitation use. The lobby was a machine gun nest with two uniformed men, while the rest of the equipment was on display in a drug store window. The other drug store, right next door, was given a second display of curios and relics gathered together by a local man. Company M was the guest of the management the opening night and all through the run the company bugler gave the army calls as a prologue to each showing, the calls being explained by one of the officers. Mr. Munson Tends in a photograph of a pram they regularly use. This is merely a frame on which is stretched the 3x10 banners supplied by the exchange. Two are sent and one is put either side of a Ford truck, the means of attaching being left in place so that it takes only a minute or two to mount or dismount the displays. It is simple and useful and does not interfere with the use of the truck for other purposes. Probably you can get the idea. The photograph will not reproduce. Every Window Practically every window in Palatka, Fla., carried some advertising for Mare Nostrum when the picture came to the tlowell theatre. This special drive and the names-inthe-classified put the picture over to extra A Real Tin Qod A man made of tin goods, held together by adhesive tape, was the novelty employed bv G. R. Stewart, of the Sterling theatre, Greeley, Col., on Tin Gods. Mr. Stewart paid ninety cents for the tape and the leading hardware store Kid the rest, keeping the tin god in the window for a full week, which gave a four-day advance. A Smashing Opening Ralph Noble put over Variety so well at the Palace theatre, McAlester, Okla., that all the blass in the box office was broken by the crowd trying to purchase tickets for the midnight opening. Plans Flower Shows for Twice Each Year Because a flower show in the lobby of the Rialto theatre, Chattanooga, was such a success, the flower clubs have asked W. S. Perutz to make it a semi-annual event. Hereafter, there will be one show in the spring and another, for late blooms, in the fall. The initial show was hitched to Monte Carlo and the lobby was filled with a wonderful display. Intending exhibtors had tj call at the theatre for entry blanks, and this brought to the house many unfamiliar faces. Hundreds of others came to see the flowers and remained to see the show, particularly as decision on the exhibits was made by means of votes supplied to patrons. Even without the extra newspaper comment this would have been worth while, but the newspapers splashed all over, since this was something that interested many solid citizens. It not only gives the house two big weeks a year, but the goodwill is of benefit the other fifty weeks. It's a year around stunt Two Contests Charles H. Amos used two contests for The Black Pirate at the Carolina theatre, Greenville. Both were tied to the same| newspaper, but did not conflict. One was a treasure hunt, the newspaper contributing the first prize of $25. Tliei oth er was a coloring contest for the smaller children, a press book cut of the pirate ship beng the subject. ; Another P. B. The perambulating book seems to be coming back. Several have reported their use, of late, the most recent being Rodney Bush, of the Gal ax theatre, Birmingham. He used this for Forlorn River and got no little attention. HOW A. K. HOEL PUT OVER RIN-TIN-TIN IN SYRACUSE Hero of the Big Snows was the attraction at Keith's Theatre, and prizes were offered for the largest, finest, smallest and ugliest dogs. Outside of a few kid fights evrything was lovely and the picture was batted over big.