The Moving picture world (November 1926-December 1926)

QIoup Equipment M Service for Ifou^Jheatre Owner^BuMer'-'StujdJjo-' ^ Q,aboraton{ Sxchanqe txecutiue ^Jrom llourJncjle 6dited bif d. Van Qsiren fowelL Qoing Upl—-Vp the Ladder or Up the Flue? THEATRES are changing hands faster than the money at a craps game: they're being built so plentifully that the motion picture map looks as though it were breaking out with measles. A showman can't stand still. He's got to keep going and if he doesn't go up the ladder he will go up the flue ! Which way you ascend will depend on one thing. And on one thing only. Whether you're upholding the traditions of the old school exhibitor with a single house, trying to make a living; or acquiring a chain or engineering a nationwide combination of circuits, and trying to make a killing — the success or failure is governed by that one thing — public favor. Good will — or the lack of it — on the part of your community or communities — determines your defeat or your prosperity. Sound Investment Beats a Gamble Whether you're operating or building a single theatre or a big circuit you can't afford to gamble with public favor — you've got to invest in such a way that the dividend of good will is gilt-edged. Family living standards are high, today. The music box is in the attic and the radio in the console ; the trolley car has given place to the taxi and the sedan ; Orientals displace rag rugs and overstuffed furniture shoves the haircloth sofa into the discard. There's good music in the home. There's comfort, too. There's the closed car ready to take the family out to get a change of scene. What more are you offering the public? Just one thing ! Motion picture entertainment. You know it is no problem to get them in for a "Don Juan," "One Minute to Play," "Bi^ Parade," "What Price Glory?" or "Unknown Soldier." To Sell Your Seats Sell Your House But you've got to fill your hundred — or five thousand — seats every day, before and after the special appeal picture in order to keep up with today's overhead. You can't resell a picture — that's gone ; but you can re-sell your house. That's there all the time. The large chains are doing this all the time — selling the house ; making the institutional appeal predominant. You can sell your hundred seats just as fully by putting over your house as a community institution. You can accomplish this only if your music and comfort equipment compares favorably with the music, the comfort of the home. Building or refurnishing, get good equipment. It will give you a house that you can sell as a community institution — and once you've sold your house, you can sell your seats every day ! These Folks Are Buying The Best To Be Had In Equipment VKVAY. IXD. — :Miiior Bakes has DUrt'.iased three-story building at Cheapside and Ferry streets as site for moving picture theatre. Ground floor is occupied by postofflce and grocery store. Postoflice lease has several montlis to run. At its expiration Mr. Bakes win convert building into an up-to-date picture house. ST. LOUIS, MO. — Fox Film Corporation, of New York, will erect 17-story theatre and office building at Grand avenue and Washington boulevard. Estimated cost, $.3,000,000. GRAND ISLAND, NEB. — V. Gether, manager of Majestic Theatre, plans establishing theatres at York. Superior and Falls City. POUGHKEEPSIE, N. Y. — Jacob Levy and Abraham Dunn, Rochester, contemplate erecting one-story brick moving picture and vaudeville theatre, including stores and oflires. Estimated cost, $800,000. D.\YTON, O. — Carl P. Anderson and Goodrich Giles, of Piqua, plan erection of two.story fireproof moving picture and vaudeville theatre on West Fifth street, between Horace and Mound. Estimated cost, $125,000. DORMONT. PA. — Frank W. Bail, 11. "i2 Hanna Building, Cleveland, O., is preparing' plans for two-story brick theatre, 96 by 14 0 feet, to be located at Broadway and Potom.ic avenue. BERWYN, ILU — City council has granted permission to W. S. Altland, of Chicago, to establish moving picture theatre in Berwyn Club building. NEW YORK, N. Y. — O'Day Construction Company, 1639 Broadway, has contract for 12-story brick and stone-trim tTieatre, store and hotel building, 150 by 100 feet, to be erected at 235-41 West 46th Street Corporation, Isidore Zimmer, president. 285 Madison avenue. Estimated cost, $750,000. WOODWARD, OKLA. — Terry Brothers, owners of Pastime and Nusho Theatres, are erecting new structure to replace the Nusho. McKEES ROCKS. PA. — Miller Construction Company, Empire Building, Pittsburgh, iias contract for one and one-half story brick theatre, store and oflflce building, 80 by 120 feet, to be erected for Rexian Theatre Corporation. SPECIAL ROLL and MACHINE TICKETS Your own special Ticket, any colors, accurately numbered: every roll guaranteed. Coupon Ticiiets (or Prize Drawing: 5,«00 for tJM. Prompt shipments. Cash witii the order. Get the samples. Send diagram for Reser-ved Seat Coupon Tickets, serial or dated. ROLL AND MACHINE TICKETS In Five Thousand Lota and Upward Ten Thousand $•.•• Fifteen Thousand Twenty-five Thousand Fifty Thousand l^-^* One Hundred Thousand l* ** National Ticket Co. Shamokin, Pa. LEES SUMMIT. MO. — Douglas Theatre contemplates Installing new pipe organ. PAWNEE CITY, NEB. — Llnwood Theatre will be redecorated. WARREN, PA. — Columbia Amusement Company, O. A. Poltar, president, 17 West Eighth street, Erie, Pa., has plans by Shutts & Morrison, Marine Bank Building, Erie, Pa., for remodeling Strand Theatre. Estimated cost, $25,000. HOLLYWOOD, FUA.—U W. McCormlck, president; L. V. Goodbread. vice president and manager, and others have formed corporation to erect open-air theatre, seating capacity about 1,500. SPRINGFIELD, ILL.— J. Kersota, Sixth .-.nd W^ashington streets, has plans by Carl Myers, Myers Building, for three-story brick theatre and office building, 47 by 80 feet, located at northeast corner Sixth and Washington streets. Estimated cost $00,000. ONARG.\. ILL. — Jay and Wes Uphoff have leased adjoining building for a new addition to their popular moving picture house, the Palace Theatre. SIOUX CITY, lA. — Improvements will be mado to interior of Plaza Theatre. PITTSBURG. KANS.— Front and Interior of Grand Theatre will be redecorated. XBW BREMEN, O. — New glass front Is being constructed to Crown Theatre, operated by R. H. Becker. Increased attendance to this popular moving picture house may compel erection of balcony to provide additional seating capacity. Plan Canada Studio VICTORIA, B. C.— Famous Playcrs-Lasky Corporation. 485 Fifth avenue. New York, and 111 Bond street, Toronto, Ontario, Canad.i, is having preliminary plans prepared for moving picture studio. Estimated cost, $450,000.