The Moving picture world (November 1926-December 1926)

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470 MOVING PICTURE WORLD December 18. 192r> The "FOURTH ESTATE" every time a newspaper man calls The "Fourth Estate'^ says NO! For thirty-three years "The Fourth Estate" — the oldest trade paper in the newspaper field — has championed the interests of newspapers. Now it is vigorously asking its readers — newspaper publishers, business managers and advertising managers— why motion picture advertisers should be saddled with higher advertising rates than automobile and radio dealers, or other merchants are asked to pay. The ^TIGHP^ is Should motion picture advertisers he forced to pay an ^^Amusemenf^ rate for newspaper advertising?