The Moving picture world (November 1926-December 1926)

Record Details:

Title:
The Moving picture world
Date:
November 1926-December 1926
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
000389
Language:
English
Subjects:
Motion picture industry, Motion pictures
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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December 18, 1926 MOVING PICTURE WORLD 471 Must Be On Your Desk on you — until this fight is won! The continuance of higher rates for motion picture advertising is unjust and unwarranted — some publishers have already reduced them — but only concerted effort will bring rates down generally. Are YOU reading "The Fourth Estate's" drastic, weekly editorials on this subject? — calling them to the attention of the newspaper men you do business with — and urging that the "amusement" rate be abandoned? Every man in the industry must do so — there is no turning back now — this fight is ON — and you will win or lose more than you are now getting — there is no alternative. / / / The Fourth Estate is advo Th.^, eating lower rates for motion ^his Coupon / Fourth Estate, picture advertisers solely be Will bring you / 25 West 43rd St cause it KNOWS the ob "The Fourth Estate" / New York City noxious "amusement" rate is ^ "^o^t^^s ^/ keeping the motion picture / Gentlemen: industry in the "announce /^Enclosed find two dollars, ment card" class of advertis Fill it in / Send me The Fourth Estate regu ers — preventing them from and /i i i r • , r y larly every week for six months from becoming large and con mau u. y^, , ^ r • . r .u • • the date of receipt of this subscription. sistent users of big space m / newspapers. Lower rates mean more business and more / Name profit for BOTH parties. That has been proved! / Street / QXty and State