The Moving picture world (November 1926-December 1926)

510 MOVING PICTURE WORLD December 18, 1926 Accessories Ready for "Laugh Month" Showman THE National Laugh Month Committee announces that a full line of special Laugh Month accessories is now available to exliibitors who will participate in Laugh Month — January. In connection with its announcement of the accessories available, the committee states that exhibitors will be supplied with any or all of the spec'al Laugh Months mats free. Cuts of these illustrations, which are adaptable for use in newspaper ads, heralds, theatre programs, etc., will be furnished exhibitors at cost. All accessories are illustrated and described fully in the Laugh Month press sheet, which is being mailed to every exhib'tor in the country this week. This press sheet contains material with which an exhibitor can plan and execute a complete campaign, including newspaper advertising, stunts, publicity, contests, etc. The accessories include mats and cuts, banners, cloth pennants, three-sheets, one-sheets, trailers, slides, buttons and window cards. Special Mats Ready There are fifteen special Laugh Month mats. If the exhibitor wants mats at once he can obtain them without cost from the Western Newspaper Union, with offices at 210 South Desplaines street, Chicago; 239 West Thirty-ninth street. New York, and 500 Howard street, San Francisco. The exhibitor should write to the office nearest him, requesting that the mats be sent. The flashy Laugh Month banners are printed on canvas in two colors. They are ten feet long by three feet deep, and are equipped with five eyelets for hanging. The cost is $1.25. The cloth pennants are 29 inches deep, printed in assorted colors, and have eyelets for hanging. The price is 12 cents each. Three-sheet posters in color sell for 27 cents each, and one-sheets for 15 cents each. Banners, posters and pennants should be ordered from the Sweeney Lithograph Company, Belleville, N. J. Trailers boosting Laugh Month (a laugh in themselves) will be furnished free on request by regular users of the service of National Screen Service, Inc. The cost of the trailer to nonusers of service is Sl.Ofl. Regular users may merely request the Laugh Month trailer of their booker; others can obtain them from National Screen Service, Inc., at any of the following addresses : 126 West Forty-sixth street, New York; 845 South Wabash avenue, Chicago, or 1922 South Vermont avenue, Los Angeles. A special de luxe trailer will be supplied to those theatres requesting it. National Screen Service, at nominal cost, will incorporate into this de luxe Laugh Month trailer the theatre's complete billing for any given period during Laugh Month. Merely send along your Laugh Month billings (the wording you want) with your order to National Screen Service, Inc. Laugh Month Buttons, a great bet for the kids, with a laughing face printed in maroon on a white background, may be obtained from the Bastion Brothers Company, Rochester, N. Y., at the following prices : 500 for $4.50 ; 1,000 for $8;; 2,500 at $7.75 per thousand; 5,000 at $7.50 per thousand; 10,000 at $7.25 per thousand. Slides will be furnished for 15 cents each by the Excelsior Illustrating Company, 216 Sixth avenue. New York. Window cards are available through the Ellray Printing Co., 5 East Twentieth street. New York City. They are 5 cents each in lots of ten or more and 7 cents each in lots of less than 10. Sparkhng Comedies On Pathe's Dec. 26 Program Roach's "Forty-Five Minutes From Hollywood,** Sennett's "Flirty Four-Flushers," And Novelties Listed EXCELLENT Laugh Month entertainment is afforded in the two-reel comedies f>resented by Hal Roach and Mack Sennett in the Patlie Short Feature Program for the week of December 26th. The former offers "Forty-Five Minutes from Hollywood," and the latter, "Flirty Four-Flushers.' Other releases of the week include the Sixth Chapter of the Pathe Serial, "The House Without a Key"; "With the Wind," one of the Grantland Rice Sportlights, Topics of the Day Number 52. "Where Friendship Ceases," one of Aesop's Film Fables; Pathe Review No. 52, and two issues of Pathe News, Nos. 2 and 3 "f the 1927 series. "Forty-five Minutes from Hollywood," is one of the Hal Roach Star Comedies with Glenn Tryon in the featured role and the following in the cast — Rube Clifford, Sue O'Neil and Charlotte Mineau. It was directed by Fred. L. Guiol. "Flirty Four-Flushers" is a Mack Sennett comedy with Madeline Hurlock and Billy Bevan in the leading roles with a supporting cast including Vernon Dent, Ruth Taylor, William Blystone and William McCall. It was directed by Eddie Cline. "The House Without a Key" has for its sixth chapter an episode entitled, "Sinister Shadows," in which AUene Ray and Walter Miller, the co-stars, arc in danger of their lives. Charlie Chan, Chinese detective, does his best to protect these two, who never give a thought to danger when running down a clue that may possibly leacf to the murderer of Dan Winterslip, for Cary cannot believe that her father committed the crime, and John, too, is eager to prove that his uncle was not killed by the father of the girl he loves. This serial was adapted by Frank Leon Smith from the popular Saturday Evening Post story by Earl Derr Biggers. Show Icy Greenland Pathe Review No. 52 presents: "Voyaging with MacMillan to Greenland": With the veteran Arctic explorer on one of his famous expeditions ; Kent, England : A Pathecolor study of the first established kingdom of the Saxons; "Laboring for Life": Harvesting with the Chinese where rice spells life to 350,000,000 human beings. "With the Wind," the current Grantland Rice release of the Sportlight Series is a picture of rare beauty covering sailing as the sport of the barefoot youth and the millionaire. "Where Friendship Ceases" is one of Paul Terry's funniest creations of the Aesop's Film Fable Series; Topics of the Day No. 52 offers the latest wit and humor from the press of the world; issues Nos. 2 and 3 of Pathe News on the 1927 program complete the weekly releases. Farina to be official package opener for "Our Gang," the Hal Roach youngsters of Pathe fame. Mabel Normand Explains Title Mnbel Normand. inimitable Hill Rnnoh comedienne. In Homenhat perturbed be<>niiNe there are people unnequainted nith the deflnltlon of a "nickel honper." Yon nee. Miu .Xnrmand'n neivent Pathe i-omedy In baaed upon the ndventnreN of "The Nickel Hopper." It In a December relenne. "It'n the percenfaire irlrl In ■ pnbllc fiance hall who Kftn 2M: centii per dance, and ivho may. If her feet hold out, MucceHnfull^ neKotinte lO.*, dnnces In one cvenlnBT.'*