The Moving picture world (November 1926-December 1926)

518 MOVING PICTURE WORLD December 18. 1926 Mixed Five Bad Girls With Three Bad Men San Francisco Paper Played Up a Serial It's not an easy matter to persuade a big city newspaper to help along on a serial, but M. S. Vidaver, of the Mission and Fillmore theatres, San Francisco, hooked the Call to "Fighting for Buffalo Bill" the Universal serial. IT WAS EASY TO GET VALENTINO INTO A STORE WINDOW John Scanlon did this for the Alhambra Theatre, Torrington, Conn., and added a cutout to the display of stills. It's a fine ex,ample of good windov/ dressing. Note the book display over to the left. The store sold books. Sold on Relics Frank J. Miller, of the Modjeska Theatre, Augusta, Ga., had a loan display of relics of the Spanish American War to advertise Across the Pacific, including a full uniform of those times. Backing this up, the Spanish War Veterans were his guests one evening, marching to the theatre in a body. He efifected a tie up with the Naval Recruiting Service and used a mechanical display across the top of the lobby. Get the Full Effect of Tour Bill-Board Publicity ! Use Ensign Dates * Three popular sizes 7x28 (50 for $2.00; 100 for $2.50); 9x42, (50 for $2.50; 100 for $3.00); 28x42 (25 for $4.00; 50 for $5.50). Your own copy printed on non-fading stock, in any color ink. Printed and shipped day order is received, parcel post special delivery. We have hundreds of satisfied customers among the Motion Picture managers in Michigan, Ohio, Penna., Ky., Ind., and Illinois. Union work and label. Send us your copy. You'll be surprised. THE ENSIGN COMPANY BAT T.L E^P.R iE K. MICHIGAN •PriceK on other sizes, hangers, street car siffns on raaue.^t. We do all kinds of block letter work. Five Bad Qirls For Three Bad Men At the Kansas Theatre, Wichita, the five girl ushers looked about as tough as they make them durmg the run of Three Ead Men. They wore sombreros and neckerchiefs and packed six-guns on their hips in approved Western style and while they probably would have run from a mouse, they looked the part and helped the picture over. The box office was made over into a log hut, with a neat row of guns tacked too high for small boys to reach, and the hut was flanked by three sheets. Milk bottle hangers were used by a dairy company and a cooperative page carried cuts in each advertisement. The page helped to loosen up the news columns for special stories. SESPLANS FOR MEMORIAL THE NEWSPAPER LAYOUTS The Call published a special edition for the Mission district, and Vidaver knew he could crash with some good stuff, so he borrowed some Indian equipment from a local store, took four boys over to a vacant lot and let them "play Indian" while he worked the camera. Then he used the pictures to sell the Call on sponsoring the initial matinee and the Call saw the value to the circulation department and got behind the scheme with a story a day for a week. Only four of the stories are shown in the cut, but there were seven all told. You can get even the big newspapers if you offer them something they want in exchange for what you are after. A SIMPLE WAY OF MAKING A CAGE FOR CIRCUS PLAYS Barry Burke, of the Palace Theatre, Dallas, used these banners to advertise a distribution of animal crackers for the Publix presentation. Circus Week, giving more than 3,000 packages to children at matinees.