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December 18, 1926 MOVING PICTURE WORLD 519
Scanlon^s Time Cards Help to Sell His Tickets
4
JOSEPH p. KENNEDY BURBRIUCE'S
^ยป GORILLA HUNT
/A WIN K LER
This Tin Qod Was
Effectively Qood
A STRIKING POSTER JPREPARED BY F. B. O. Even in the black and white this 24-sheet has considerable vigor, but in colors it is a knockout and will fade any competing bills. Made for the Burbridge picture.
G. R. Stewart, of the Sterling Theatre, Greeley, Col., sends in a photograph of the Tin God designed by Mrs. Stewart for the Meighan picture. It gives a good idea of the construction.
MRS. STEWART'S IDEA
The big point in this construction is that adhesive (friction), tape was used instead of solder, so that the goods could be put back in stock after use. Other managers
who used the same idea had to pay for the material.
The face is a dishpan with cake cutter eyes and an oval cutter for a mouth. The nose is a funnel.
The body is a washboiler cover with pipe arms, soap dish hands and spoon fingers, while the legs are flour sifters with stovepipe elbow knees and covered baking tins for feet.
It is cleverly done and will get a lot of attention in any window.
hocal Stuff
King Vidor used to live in Galveston, so when he played La Boheme at the Queen Theatre, Eddie Collins ofifered prizes for the best letters telling about him. Local pride won, as usual.
ScanlorCs Schedule Helps Ticket Sales
John J. Scanlon, of the Alhambra Theatre, Torrington, Conn., sends in a card which he gets out twice a year, or rather which he persuades a local merchant to get up for him. He has been using it for several years and both he and the merchant are satisfied with the results.
Like most theatres, the showing times vary with the season and also by days, the showing times on holidays being different from the weekday schedule.
These cards, which are small enough for the vest pocket, are printed with the complete details. One card is issued with the commencement of the fall season and the other gives the Summer schedule.
The house get about two-thirds of the space and the merchant the remainder, but the merchant pays for the cards and Scanlon distributes them. They are sent mostly to persons who are not in touch with the local paper, but they are handy for reference and most cards are preserved.
Fashion Shows Help to Sell Fig Leaves
Fig Leaves is a made-to-order title for a fashion show hook-up and all over the country managers have been making important money from the combination.
Recently the Capitol Theatre, Altoona, Pa., hooked the picture to a local store which not only supplied the dresses and models for the show at the theatre, but gave a generous section of its window display for a week in advance.
Every package that went out that week carried an artificial leaf with a red tag stating that it was the original leaf worn by Eve in the Garden of Eden and inviting the reader to come to the Capitol and see what Modern Eves are wearing. The reverse side carried the store. The green leaf and the red tag made a combination not to be ignored.
The result was that the house was packed and both sides of the show won favor.