The Moving picture world (November 1926-December 1926)

Record Details:

Title:
The Moving picture world
Date:
November 1926-December 1926
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
000514
Language:
English
Subjects:
Motion picture industry, Motion pictures
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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616 MOVING PICTURE WORLD December 25, 1926 It takes the light from some stars over 1,000,000 years to reach the earth IT TOOK 5 YEARS FOR THE LIGHT FROM THE LATEST STAR TO REACH BROADWAY IN 1920 THERE WAS CREATED A NEW STAR IN THE LABORATORY OF J. H. HALLBERG, as described on page 446 of Moving Picture World, May 28, 1921 — IT WAS the birth of the High Intensity Arc tor Motion Picture Projection and the first lamp was installed in the Claremont Theatre, 135th Street and Broadway. We did not believe that this type of lamp was as efficient as it ought to be for projection so experiments were quietly continued. But The Germans "beat us to it" by bringing in a small Reflector Arc Lump in 1921-22. YOU KNOW THE WONDERFUL SUCCESS of this type of lamp which was copied by everybody who had a shop of any kind. The only improvements made were in making it larger and more massive — And the price of it went up in proportion to its increase in weight. However it filled the bill as a substitute for the Mazda lamp and vertical arc and gave more light and saved on the bills and it is now accepted as the only type of lamp for the average theatre — and believe me it is a great improvement. J. H. HALLBERG WE however kept on experimenting and developing until about a year ago a couple of our new lamps were put in PROCTOR'S 125th St. Theatre. THEN IT WAS PROVEN THAT THIS LAMP which we had worked upon for 5 years produced not only more light and saving on the bills but it produces a perfect picture with 100% definition up to the capacity of the film — SO NOW THE LATEST HALLBERG REFLECTOR ARC LAMP IS NOT ONLY A LAMP OF THAT TYPE BUT IT IS REALLY A HIGH INTENSITY LAMP WITH LOW INTENSITY CURRENT DEMAND AND UPKEEP COST. Motor Generators, Rheostats, Lenses, Screens, Electric Light Plants and Carbons — Also Repair Parts and Service for All Hallberg Specialties no Matter How Old. 27 WEST 57th STREET HALLBERG NEW YORK, N. Y.