Moving Picture World (Sep 1916)

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Saturday Evening Post naif-page ads sending millions of people to theatres exhibiting BLUEBIRD Photoplays * i ff BB&& ^M CONCLUSIVE proof of the 4b* i 1 j — — operation of B L U E BIRD Photoplay's tfith theafrel all over the United States evidenced by the huge campaign of Saturday^ Evening Post half-page ads. IsJot only are BLUEBIRD Photoplays now> recognized „ the world's finest screen productions, hut the policy^ of "Th Plan's the Thing" has met with : ! : roring the fact that thi as Plan's the Thing" has met with immense public response mirroring the fact that the people believe with us that THE PLAY is always greater than any individual star. You can share in the profits, popularity and prestige that h dreds of the largest and finest theatres in the country are n un are now [ ou can share m the profits, popularity and prestige 1 dreds of the largest and finest theatres in the country are now enjoying and similarly identify your theatre as one of the discriminating playhouses by exhibiting BLUEBIRD Photoplays. Watch for the coming BLUEBIRD — "THE CHALICE -***&_-% OF SORROW" V^ f&* I