Moving Picture World (Sep 1916)

Record Details:

Title:
Moving Picture World
Date:
Sep 1916
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep 1916)
Leaf #:
000694
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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200-4 THE MOVING PICTURE WORLD September 30, 1916 SELL SEATS WTILLIAM A. BRADY, in addition to being the Director General of World Pictures, is the personal booking manager for every contract exhibitor. "Y"OUR responsibility does not end with applying for WORLD SERVICE. True, you are relieved of vast responsibility, and you know it has been transferred into most capable hands. YOUR PROBLEM IS TO SELL SEATS. You say that you have amusement to sell. Of course. But stop to think! Ten people may secure more amusement out of a picture than a hundred. YOUR JOB IS TO SELL YOUR FIVE HUNDRED OR A THOUSAND SEATS, as the case may be, and KEEP them sold. day after day, night after night. ^^OUR problem is to sell seats just as surely as the retailer's problem is to sell his stock of goods. The successful retailer knows that the life blood of his business depends upon a quick turn-over. SELL TODAY'S STOCK TODAY. IVTOW, today's unfilled house means a loss that can't be ^ made up. IT IS WATER GONE OVER THE DAM. T^/TTH World Service, you not only secure the services of William A. Brady as Booking Manager, but the most earnest efforts of our entire organization in helping you sell YOUR SEATS.