Moving Picture World (Sep 1916)

Record Details:

Title:
Moving Picture World
Date:
Sep 1916
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Sep 1916)
Leaf #:
000698
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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2068 THE MOVING PICTURE WORLD September 30, 1916 The Progressive Exhibitor AND Mary Pick ford Are the Two Greatest Factors in the Motion Picture Industry Each is Essential to the Other The Progressive Exhibitor Understands : , QThat MARY PICKFORD has always been the best Box Office Attraction in Motion Pictures. QThat as an Independent Star all signs point to a marvelous increase of the high favor in which she is now held by the public. QThat no matter how successful the policy of his theatre has been, a Stimulus is required to retain and increase his prosperity. Q That MARY PICKFORD is his Greatest Stimulus. He is Now Booking MARY PICKFORD PRODUCTIONS through 729 Seventh Avenue New York AND IN 15 OTHER CITIES