Moving Picture World (Jul - Aug 1918)

Record Details:

Title:
Moving Picture World
Date:
Jul - Aug 1918
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jul - Aug 1918)
Leaf #:
000356
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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296 THE MOVING PICTURE WORLD July 20, 1918 Wid says: "Any Boob can run a house for painted ladies, and get rich ... but very few people think that much of money." Furthermore, and of greal importance, it is obvious that new pictures of famous stars cannot profitably be produced if old pictures are allowed to compete with lliein under what the public construes as a new name and therefore a new picture. This, it is equally obvious, is destructive of the industry's normal and necessary development. S e c o n d 1 y and with equal emphasis, we point out that this c o n I r o v e rsy does not apply whatsoever to pictures properly re-issued. O O C]OeH : The re-titled re-issue attacks the life <>( the most gallant figure of the screen. Picture Play THE HART REISS1 I William S. Hart has published a strong letter asking exhibitors not to book certain productions beinj^ sold by "The W. H. Productions company," with which he has no connection. Hart asserts that these are old pictures, bein^; sold under new names, and that the public, seeing them advertised, thinks the pictures are new ones. The public, of course, suffers. So does Hart. We know nothing of the merits of the controversy. We do know that Hart does not object to the Triangle re-issues, which are not renamed. His newesl pictures, of course, are Artcraffs, It docs seem, however, .hardly fair to change the name of a picture, once it has been produced. If it is legitimate, however, we have stepped in to protest out of turn. We apologize. Hut if it is all right to do this with pictures, why couldn't a publisher put ;i new binding on (). Henry's "The Four Million," and sell it as (). Henry's "The Heart 6 f N e w York ■.'" It's the same thing, isn't it' 'II never find ;i home here. Nailing a Slander: Re-titled re-issues are not and never have been handled by First National Exhibitors' Circuit Exchanges as was intimated in a recent advertisement in the M. P. News. The "First National" is out to protect the reputations of the greal stars who are largely responsible for the popularit}7 of Motion Pictures and will continue to agitate the question regardless of whose pocketbook it affects. The First National Exhibitors!' Circuit, Inc., <> IV. 48th St., New York, N. Y.