NAB reports (Mar-Dec 1933)

MAKE YOUR PLANS NOW TO ATTEND THE NAB CONVENTION TO BE HELD AT WHITE SULPHUR SPRINGS, W. VA., OCTOBER 8, 9, 10 AND 11. “In the present crucial time, when the Government is making a determined effort to restore prosperity and to provide employment for vast groups, by establishing codes for industry, tending to pro¬ vide more jobs, by reducing working hours and advancing wage scales, it is questionable, in my individual oDinion, if the Commis¬ sion should ignore such protests as the one filed by the delegation mentioned. “Of course, when the people are fully informed concerning the NRA drive, its purport, and the philosophy back of it, listeners will ignore appeals for business based on price-cutting. In fact, such apDeals will be considered unfair, unpatriotic and un-American. “During the World War those who refused to do their part were labeled “Slackers” — a term of contempt. Those who refuse to aid the Government in this critical time in its war against depression should be placed in the same category. So far they have been dubbed “Chiselers,” but to my mind that is too mild a term. “The success of the recovery drive, it is generally conceded, de¬ pends on team work on the part of the whole nation — the buyers as well as the producers. Many are called upon to make sacrifices for the common good and those who refuse to play the game de¬ serve, and undoubtedly will receive, the odium of all true Americans. “It is to be hoped that radio stations, using valuable facilities loaned to them temporarily by the Government, will not unwittingly be placed in an embarrassing position because of the greed or lack of patriotism on the part of a few unscrupulous advertisers.” KFWK CASE DISMISSED The appeal of Station KFWK, St. Louis, Mo., has been dismissed by the Court of Appeals of the District of Columbia at the request of the station. The Radio Commission refused to renew the license of the station and the appeal was taken against this decision. JULY RADIO EMPLOYMENT INCREASES July employment index number for the radio industry was 94.1 compared with 92.1 for June and 62. S for July of last year, taking 1926 at 100, according to the Bureau of Labor Statistics, Depart¬ ment of Labor. The payroll index for July was SS.7 compared with 65. S for Tune and 47.8 for July of last year. NAB PROCEEDINGS SOON READY Proceedings of the NAB Engineering and Commercial Section meetings are on the presses and will be ready for distribution to members within the next week. The proceedings are being pub¬ lished as a section of NAB Reports. SCRIPTS WANTED A member station is interested in receiving information regard¬ ing program suitable for sponsorship by a coal company. Another member station is desirous of securing the experience of other sta¬ tions in handling department store advertising over the radio. This refers to specific program ideas and scripts as well as to experience regarding the general policy which may be followed. Any informa¬ tion in either field will be appreciated by the Program Clearing House. EXCHANGE OF TRANSCRIPTIONS A word of caution should be said regarding the offer of the NAB Program Clearing House to act as a facilitating agent in the sale and exchange of transcriptions by stations. It seems that a large number of station contracts are so worded as to restrict the performance of the transcription to the purchasing station. It is suggested that member stations ascertain that their transcriptions are not limited in their performance in this manner before offering them through the Clearing House. NEW MARKET ANALYSES PUBLISHED Judging the value of each city, town and county as a market for retail goods and comparing the sales possibilities in such a way as to help wholesalers and manufacturers direct their advertising and sales efforts more profitably, is simplified in a series of studies by the U. S. Department of Commerce. These studies have been made for various states, and bear the title, “An Aid for Analyzing Markets in Ohio,” or whatever the state may be. Specific indexes for gauging the sale possibilities in each county for automotive equipment, electrical appliances and gas appliances are given, together with data from which similar indexes can be worked out for other commodities. The steps necessary in con¬ ducting a market survey are outlined and the figures which serve as a background for an analysis of the various marketing areas for wholesalers and manufacturers are presented in readily useable form. Population and sale figures are presented which should be of con¬ siderable value to radio stations in developing market data and in making sales presentations. The reports are one of the most useable series which have been issued and are especially recommended in this field. Reports are available thus far for Texas, New England, the Pacific Southwest region, the South Central Atlantic region, New York, New Jersey, Pennsylvania, Missouri, Connecticut, Ohio, Il¬ linois, Michigan. They are available at 5 cents each from the Superintendent of Documents, Washington, D. C. FEDERAL RADIO COMMISSION ACTION HEARING CALENDAR August 21, 1933 WSAI — Crosley Radio Corporation, Cincinnati, Ohio — Power in¬ crease from 500 watts night, 1 KW day, to 1 KW night, 2 Yi KW day. August 25, 1933 WODX — Mobile Broadcasting Corporation, Mobile, Ala. — Modifi¬ cation of license to change from 1410 kc., 500 watts, simul¬ taneous day with WSFA, share night, to 1380 kc., 500 watts, unlimited time. APPLICATIONS GRANTED First Zone WESG — Cornell University, Elmira, N. Y. — Granted authority to operate until 11 p. m. on evening of August 18. WHAM — Stromberg-Carlson Telephone Mfg. Co., Rochester, N. Y. — Granted modification of license to authorize continuing the use of 5 KW auxiliary transmitter. Second Zone WKOK — Charles S. Blue, Sunbury, Pa. — Granted authority to ex¬ tend equipment tests from August 14 to August 21. Third Zone WSB — Atlanta Journal Co., Atlanta, Ga. — Granted authority to use present main transmitter as auxiliary for period of 30 days, beginning August 14, in case any defect develops in new 50 KW transmitter. WGCM — Grace Jones Stewart, under trade name of Great Southern Land Co., Mississippi City, Miss.— Granted construction per¬ mit to make changes in equipment, increase day power from 100 to 250 watts, and change specified hours. KGRS— E. B. Gish (Gish Radio Service), Amarillo, Tex. — Granted construction permit to rebuild transmitter and make changes in equipment. KGHI — -Lovd Judd Co., Little Rock, Ark. — Granted license cover¬ ing changes in equipment and increase in daytime power; 1200 kc., 100 watts night, 250 watts day, unlimited time. Page 119