NAB reports (Mar-Dec 1933)

RADIO AND LIQUOR ADVERTISING Joseph T. Davis, chairman of the Missouri Council for Liquor Control, is against liquor radio advertising, accordinig to news¬ paper reports. ‘‘I think no liquor advertising should be permitted in moving picture theaters, where young people spend many of their evenings,” he said. “For the same reason that it would reach too many young people, I think such advertising should not be permitted over the radio and on billboards and other outdoor advertising.” BRITISH RADIO MONOPOLY ATTACKED The New York Times, in a London dispatch, points out that Sir Austen Chamberlain, David Lloyd George and Winston Church¬ ill have made a joint complaint against the British Broadcasting Corporation for their non-inclusion in a series of political talks and accused the broadcasting monopoly of discrimination in political radio programs. RADIO EMPLOYMENT UP IN AUGUST The employment index number for August in the radio industry was 108.2 compared with 94.1 for July and 63.1 for August of last year taking 1926 at 100 according to the Bureau of Labor Statistics, Department of Labor. Pay roll index number for August was 73.9 compared with 55.7 for July and 44.9 for August of last year. AFA ON JOB IN WASHINGTON The Advertising Federation of America, in which the NAB holds membership, recently assigned Mr. Alfred T. Falk, director of the Federation s Bureau of Research and Education, to Washington for the purpose of cooperating with the NRA in handling many problems affecting advertising in Codes submitted by industries. During the week he was a caller at NAB headquarters. THREE WMT EMPLOYEES KILLED Howard Harrington, Vern King and Harry Kiester, members of the sales staff of Station WMT, Waterloo, Iowa, were killed in an automobile accident near Denver, Iowa, last Sunday while they were returning from a musical concert which was broadcast by the station. CREDIT CONDITIONS IMPROVE Retail credit conditions for the first six months of 1933 were somewhat improved over those of the corresponding period of last year, it is indicated by the early returns in the Department of Commerce seventh semi-annual retail credit survey. Reports have been received from merchants in seven lines of trade in 25 cities throughout the country. Data has been gathered concerning promptness of payment by consumers, volume of bad debts, volume of returned goods and similar factors. USED TRANSMITTER WANTED The Allahabad Agricultural Institute, Allahabad, India, has ex¬ pressed a desire to secure a radio transmitter of 1 KW to 5 KW power. The current available is 230-400 volts, 50 cycles, and the probable operating frequency is 750 to 1000 kc. It is stated in the inquiry that “the funds available are meagre and it would be a great help if we could get such a set either as a gift or at a re¬ duced price.’’ Correspondence relative to this inquiry should be addressed to Mr. Marshall T. Jones, Chief, Electrical Division, Bureau of Foreign and Domestic Commerce, Department of Commerce, Washington, D. C. SECURITIES ACT STOP ORDER The Federal Trade Commission has issued a stop order against Clyde H. Creighton, Dallas, Texas, oil and gas promoter, who had sought to register under the Securities Act an offering of an interest in an oil and gas lease in the Zwolle Pool of Sabina Parish, Louisiana, the interest to be divided into 1,000 oil and gas assign¬ ments. Creighton’s registration statement, according to the Com¬ mission’s order, will not become effective until he has supplied information now lacking, among which was his failure to disclose in his registration statement proper a provision in his security contract which would bind his purchasers of his oil and gas as¬ signments promptly to pay their proportionate shares of certain expenses that Creighton was authorized to incur. TWO-MINUTE BROADCASTS An interesting debate as to the relative advantages of programs of various lengths carried on between an advertising agency and important broadcasting station is found in the September issue of Advertising and Selling. The debate arises out of the growing ten¬ dency toward two and five-minute spot broadcasts and raises im¬ portant questions as to future program trends. It is argued by the agency that the results obtained from the short spot announcements, where well handled, are much more per dollar expended than where time is bought and a program sponsored. It is further claimed that the swiftly changing scene of fifteen-minute programs requires more shifting of attention on the part of the listener than he can negotiate without undue effort. It is the agency’s opinion therefore that too many spot announcements and fifteen-minute programs constitute a danger, and that more longer programs would be of benefit to advertiser and broadcaster alike. The station raises the point that on no spot program, except pos¬ sibly time or weather reports, can the sponsor ingratiate himself in the mind of the listener as he can through the providing of enter¬ tainment. This makes the regular program more advantageous as an advertising device than the spot announcement. The fifteenminute program objection is answered by the statement that the audience is shifting as constantly as the programs and that this change is desired. On the other hand, says the station, the longer program is more to be desired. Whatever the accuracy of these viewpoints, they provide interesting food for thought. FEDERAL RADIO COMMISSION ACTION HEARING CALENDAR Monday, September 25, 1933 Hearing before Commission en banc (Continued from Sept. 8) WLWL— Missionary Society of St. Paul the Apostle, New York, N. Y. — Modification of license; 1100 kc., 5 KW, unlimited time. Present assignment, 1100 kc., 5 KW, specified hours. WPG— WPG Broadcasting Corp., Atlantic City, N. J. — Renewal of license; 1100 kc., 5 KW, specified hours. Hearing before Examiner NEW — Willard G. Demuth, Uhrichsville, Ohio — CP, 1370 kc., 100 watts, daytime. Tuesday, September 26, 1933 WLCI — Luthern Association of Ithaca, Ithaca, N. Y.— Renewal of license; 1210 kc., 50 watts, 10:45 a. m. to 12:15 p. m. Sun¬ days only. Wednesday, September 27, 1933 Oral Argument before Commission en banc WILL — University of Illinois, Urbana, Ill. — Modification of license ; 890 kc., 250 watts, 1 KW LS, share with KUSD, KFNF (facilities of WKBS). Present assignment, 890 kc., 250 watts, 500 watts LS; shares with KUSD, KFNF. Hearing before Examiner NEW — Wyoming Broadcasting Co., Cheyenne, Wyo. — CP, 780 kc., 500 watts, 1 KW LS, unlimited time. Friday, September 29, 1933 KWKC — Wilson Duncan, tr. as Wilson Duncan Broadcasting Co., Kansas City, Mo.— Modification of license; 1370 kc., 100 watts, unlimited time. Present assignment, 1370 kc., 100 watts, specified hours. APPLICATIONS GRANTED WBZA — Westinghouse Electric and Manufacturing Co., Springfield, Mass.— Granted license covering changes in equipment; 990 kc., 1 KW, unlimited time, when synchronized with WBZ. KGFX — Dana McNeill, Pierre, S. Dak. — Granted license, 630 kc., 200 watts, specified hours (9:30 a. m. to local sunset). WOAI — Southern Equipment Company, San Antonio, Tex. — Granted modification of license to change corporate name only to Southern Industries, Inc. KLCN — Charles Lee Lintzenich, Blytheville, Ark. — Granted Modifi¬ cation of CP extending completion date to November 1, 1933. WPTF — WPTF Radio Co., Raleigh, N. C. — Granted authority to operate Tuesday, October 10, to 11 p. m., and Wednesday, October 11, to 2 a. m., October 12, EST, simultaneously with KPO, San Francisco. KRMD — Radio Station KRMD, Inc., Shreveport, La. — Granted authority to operate the following hours in addition to licensed specified hours, in order to broadcast football games: September 30, 1 to 5 p. m.; October 7, 1 to 5 p. m.; October 14, 21, 28, same hours; November 4, 11, 18, 25, 30, same hours — 1 to 5 p. m. WSUI — State University of Iowa, Iowa City, Iowa — Granted spe¬ cial temporary authorization to operate from 10 p. m. to 12 midnight, CST, October 20 and 21, 1933. Page 175