NAB reports (Jan-Dec 1948)

ment. CHECK YOUR CHEST. GET A CHEST X-RAY TODAY. (Fact Sheet No. 42) The Crisis in Our Schools With hundreds of thousands of teachers having quit their profession during the war years, leaving many teaching positions staffed by emergency teachers who fail to meet educational standards — with an ominous decline in the number of qualified young men and women studying to become teachers — with many classrooms overcrowded and with inadequate school buildings and equipment in large sections of the country — American education is in the midst of an unprecedented crisis. The chief victims of this crisis are the children of the United States, the 26,000,000 who are in school and the 2,000,000 of school age who should be in school but for one reason or another are not. When schools provide an inferior education, ii'reparable damage is done to the future of our country. The Chamber of Commerce of the United States and the National Association of Manufacturers (both represented on the Citizens Federal Committee), recognizing the eco¬ nomic importance of a well-educated citizenry, are solidly behind the effort to improve our schools. “Education,” says the Chamber of Commerce, “is an essential instru¬ ment through which commerce, industry and agriculture can be expanded in rising degree.” During and immedi¬ ately after the war, however, our schools began to go down hill to a shocking degree. This decline is revealed in; 1. A shortage of qualified teachers. 2. Too few teachers being trained. 3. Lowered teacher morale. 4. Poor build¬ ings and equipment. Partly as a result of action by business in arousing the public through radio and other media, the past several months have seen the beginning of a turn for the better in American schools. But the improvement made thus far is negligible in relation to need. While the drift of teachers to other fields has been slowed, there is still an alarming shortage of wellqualified teachers — and with the number of children in school certain to increase over the next several years as a result of the high birth rate during the war, the short¬ age is likely to grow more acute. Recent improvements are encouraging evidence of a turn of the tide, but by no means spell the end of the educational crisis. Urge all Americans to: (a) Join and work with local civic groups and school boards actively seeking to improve educational conditions, (b) Show by their friendliness and interest that they apijreciate the vital importance of the teachers’ services to them, their children and their community — teachers exert a vital influence on the character and future careers of American boys and girls. (Fact Sheet No. 37-C) Buy U. S. Savings Bonds— "Automatic Saving is Sure Saving" The way the public debt is managed will affect the life of every American for years to come, as regards money supply, the price level, business conditions and what the dollar will buy; and wise management of the debt demands that ownership of U. S. securities be spread as widely as possible among individuals. The part-payment PAYROLL SAVINGS PLAN, backbone of the Savings Bonds Pro¬ gram, should be pushed to a higher level than it occupies at the present time, through the continuing whole-hearted support from industry. Those who are not on a payroll, the self-employed, should be brought into the picture through the Bond-A-Month Plan, inaugurated by the U. S. Treasury, in cooperation with the banks of America, last June. The rate of interest, sound investment value, complete safety and convenience of purchase of U. S. Savings Bonds make them the ideal way for the individual investor to save for the future. The copy objective is to create as vividly as possible in the mind of the listener the desire to possess and enjoy certain specific things and accomplish certain specific objectives in the future, and to show him the importance of saving regularly toward that future. Aims that will require a long-term program of regular saving should be stressed. For instance: “future leisure time,” “a College education for the chil¬ dren,” “a home of your own,” “a farm of your own,” “a business of your own,” “the inventions of tomorrow,” “travel — at home and abroad,” “financial security,” etc. Messages should stress the two plans for buying Bonds on an automatic basis, taking care to indicate the group for whom each plan is intended. These are: (1) The installment purchase PAYROLL SAVINGS PLAN, for all who are on a payroll — the employee authorizes his employer to set aside (NOT deduct) a sum from each paycheck and use the money to buy Savings Bonds for him. (2) The BOND-A-MONTH plan, for those not on a payroll, available to all who have checking accounts with Banks, Savings Institixtions, etc., — the depositor au¬ thorizes his bank to iDurchase a Bond for him each month, charging the purchase price to his account and delivering the Bond to him. This makes automatic saving available to those who are not on a payroll, the self-employed, such as doctors, writers, lawyers, architects, farmers, owners of small businesses. 1. Money invested in U. S. Savings Bonds today will make possible long-range objectives, such as retirement income, education for the children, improve¬ ments on the home or farm, the best use of leisure time. 2. U. S. Savings Bonds are like a cash reserve, plus safety and profit. 3. The sure way to save is the automatic way — through the Payroll Savings Plan, where you work, or, if you are self-employed, through the Bond-A-Month Plan, where you bank. SLOGAN: “AUTOMATIC SAVING IS SURE SAVING— BUY U. S. SAVINGS BONDS REGULARLY WHERE YOU WORK, OR, IF YOU’RE NOT ON A PAYROLL, WHERE YOU BANK.” (Fact Sheet No. ll-I) fedeml CesfiEiiiiniccilioiis Boek©t HEARINGS The following hearings are scheduled to be heard before the Commission. Washington. D. 0.. unless otherwise indi¬ cated. during the week beginning Monday, January 5. They are subject to change. Monday, January 5 Further Hearing (10:00 A. M.) NEW — WDZ Broadcasting Co., Decatur, Ill. — C. P. 1050 kc., 1 KW, daytime. Furtlier Hearing (10:00 A. M.) NEW — Washtenaw Broadcasting Co., Inc., Ann Arbor, Mich. — C. P. 1240 kc., 250 -watts, unlimited. NEW — T-C Broadcasting Corp., Lansing, Mich. — C. P. 1240 kc., 250 watts, unlimited. NEW — Motor State Broadcasting Co., Ypsilanti, Mich. — C. P. 1240 kc., 250 watts, unlimited. NEW — Suburban Broadcasters, Jackson, Mich. — C. P. 1240 kc.. 250 watts, unlimited. WLOK — Detroit, Mich. ( lutervenor) Further Hearing (10:00 xV M.) NEW — Logansport Broadcasting Corp., Logausport, Ind. — C. P. 1230 kc., 250 watts, unlimited. NEW — Kosciirsko Broadcasting Corp., Warsaw, Ind. — C. P. 1220 kc.. 250 watts, day. W.IOB — Hammond, Ind., Parties Respondent. (Continued on next page) JANUARY 5, 1948-6