NAB reports (Jan-Dec 1948)

Broadcast Advertising Sales Group Plans Survey and Analysis; Names Six Sub-Committees at Meeting Plans for the publication of a survey of sales ad¬ ministration problems, with an analysis of the findings, were made Friday (9) in a meeting of the NAB Sales Managers Executive Committee. The survey, designed to assist both new and estab¬ lished radio stations with administrative problems, w'ill be analyzed in a book whose preparation will be directed by John W. Kennedy, Jr., of WHAM, Rochester, N. Y., and his sub-committee on sales prac¬ tices. Richard P. Doherty, NAB Director of EmployeeEmployer Relations, will also contribute to the book’s analysis of the survey, which has been in prepai’ation since September, 1947. The Executive Committee’s meeting was opened by Gordon Gi’ay, WIP, Philadelphia, chairman of the Over-All Industry Presentation sub-committee, who reported on progress in his group’s project, a new motion picture designed to encourage radio adver¬ tising. The Committee adopted a resolution recom¬ mending that the NAB Board of Directors approve the project and authorize the raising of necessary funds. Tentative preparations for the presentation have been made in meetings with network representatives and the executive committee of the National Asso¬ ciation of Radio Station Representatives. The Sales Managers Executive Committee also, at the suggestion of the Retail Advisory sub-committee, asked the NAB Broadcast Advertising and Research Departments to prepare plans for further studies of effectiveness of radio in retail classifications. A report on plans for such a study already under w’ay in Miami, Fla., conducted by stations and drug stores, was heard by the Committee. Sales Aids Reviewed. A review of NAB sales aids by Hugh M. P. Higgins, Assistant Director of Broad¬ cast Advertising, and a report on use of radio for public relations projects, by J. Allen Brown, Small Market Stations Division director, were received by the Committee, and Lee Hart reviewed the NAB’s re¬ tail consulting service, summarizing her visits to 46 cities in the program. Eugene S. Thomas, of WOR, New York, chairman of the whole committee and the Television sub-com¬ mittee, told the group that the number of television stations on the air will grow from the present 19 to 137 within 18 months. He estimated that thei'e are now 200,000 sets in use, and that this figure may reach a million by the end of 1948. C. E. Arney, Jr., NAB Secretary-Treasurer, spoke to the committee on still-forming plans for this year’s convention in Los Angeles. Attending the meeting were Chairman Thomas ; Ray Baker, KOMO, Seattle; Mr. Gray; J. Robert Gulick, WGAL, Lancaster, Pa.; Joseph B. Matthews, WIRK, West Palm Beach, Fla.; Mr. Kennedy; and Odin S. Ramsland, KDAL, Duluth. Associate members were represented by Joseph H. McGillvra, of New York, and George Brett, of the Katz Agency, Inc., New York. Harry R. Spence, KXRO, Aberdeen, Wash., was the Board liaison member present. Harold Soderlund, KFAB, Omaha, a member of the sub-committee on Advertising Agency Recognition, was also present. Appointments to six sub-committees of the Commit¬ tee were made by Chairman Thomas at the group’s meeting. The sub-committees and their members are: Advertising Agency Recognition: Ray Baker, KOMO, Seattle, chairman; Harold Soderlund, KFAB, Omaha; and Joseph B. Matthews, WIRK, West Palm Beach. Sales Practices: John W. Kennedy, Jr., WHAM, Rochester, N. Y., chairman; John M. Outler, Jr., WSB^ Atlanta, Ga. ; Craig Lawrence, WCOP, Boston, Mass.; John Toothill, Burn-Smith Co., Chicago; and J. Robert Gulick, WGAL, Lancaster, Pa. Sales Promotion : Odin S. Ramsland, KDAL, Duluth, Minn., chairman; Sam Levitan, WMIN, Minneapolis, Minn.; Edward P. J. Shurick, Free and Peters, New York, N. Y.; Joseph Creamer, WOR, New York; Louis Hausman, CBS, New York; and Hugh M. P. Higgins, NAB. Retail Advisory: J. Robert Gulick, WGAL, Lan¬ caster, Pa., chairman: Gordon Gray, WIP, Philadel¬ phia, Pa.; Joe DuMond, KXEL, Waterloo, Iowa; Ed¬ win Mullinax, WLAG, LaGrange, Ga. ; William R. Alford, WSYR, Syracuse, N. Y. ; and Gerald Boyd, WPAY, Portsmouth, Ohio. Television : Gene Thomas, WOR, New York, chair¬ man; John H. McNeil, DuMont Laboratories, New York; Raynold R. Kraft, WNBC-TV, New York; G. Emerson Markham, WRGB-TV, Schenectady; and George L. Moskovics, WCBS-TV, New York. OverAll Industry Presentation: Gordon Gray, WIP, Philadelphia, Pa., chairman; Odin S. Ramsland, KDAL, Duluth, Minn.; Arthur Hull Hayes, WCBS, New York; and J. Robert Gulick, WGAL, Lan¬ caster, Pa. The complete Sales Managers Executive Committee of the NAB is composed of Mr. Thomas, chairman; Ray Baker, KOMO, Seattle; Gordon R. Gray, WIP, Philadelphia, Pa.; J. Robert Gulick, WGAL, Lancaster, Pa.; John W. Kennedy, Jr., WHAM, Rochester, N. Y. ; Joseph B. Matthews, WIRK, West Palm Beach, Fla.; and Odin S. Ramsland, KDAL, Duluth, Minn. Non-Voting Associate Members: Joseph H. Mc¬ Gillvra, Joseph Hershey McGillvra, Inc., New York; George Brett, Katz Agency, Inc., New York; and Hanque Ringgold, Edward Retry & Co., Inc., New York. Board Liaison Members : Clyde W. Rembert, KRLD, Dallas, Texas, and Harry R. Spence, KXRO, Aberdeen, Washington. JANUARY 12, 1948-20