NAB reports (Jan-Dec 1948)

Record Details:

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NRDGA C(^ntest Entries More Than Doubled As Second Annual Event Nears Completion Entries in the second annual Retail Radio Program Contest number more than twice those entered in the first contest last year, officials of the National Retail Dry Goods Association reported to the NAB Broadcast Advertising Department last week, noting also that the entries show a high degree of quality and effec¬ tiveness. Screening committees, composed of retail and radio representatives, met Monday (5) in New York, and final judging was completed on Wednesday (7). The announcement of contest winners will be made during the 37th Annual NRDGA Convention at the Hotel Pennsylvania in New York, January 12-16. A number of retailers among the winners will be featured speakers during the radio section of the Sales Promotion session, scheduled for 2 p. m., Wednes¬ day (14). RETAIL RADIO TALK PRINTED FOR STATIONS Hotv Retailers Can Use Radio Successfully, an ad¬ dress by Howard P. Abrahams, manager of the Sales Promotion Division of the National Retail Dry Goods Association, has been reprinted by the NAB Broadcast Advertising Department and will be mailed to member stations this week. The address, reproduced to assist stations and their clients in planning more effective retail advertising, was delivered at a meeting of the Broadcasting Club of Baltimore, Md., on Nov. 18, 1947. Final judges for the contest were Prof. Isabel Win¬ gate, New York University School of Retailing and the National Consumer Retail Council; Arthur Stelzer, president, James McCreery Co., New York, non-voting chairman; Thomas D. Connolly, director of Program Promotion, CBS ; Bruce Robertson, senior associate editor. Broadcasting ; Allan T. Preyer, chairman. Ad¬ vertising Federation of America and chairman, Morse International Advertising Agency. Record Company Offers Disc Jockeys Deal Member stations reported to the NAB Broadcast Advertising Department last week that a company doing business as the “Disc-Covery Record Company”, in Sacramento, Calif., has been offering a proposition to announcers and disc jockeys in which a commission would be paid to the station personnel for sales of records. A letter from the company says that it intends “to bypass the normal channels of distribution so that all revenue will be divided three ways, viz. : the artist, the announcer and Disc-Covery Record Co.” Member stations reporting the deal offer pointed out that the proposition letters were addressed not to station management but directly to announcers on a personal basis. Interamerican Association Sends Greeting From Lorenzo Balerio Sicco, president of Asociacion Interamericayia de Radiodifusion to Justin Miller, NAB IN THE OFFING Engineering Executive Committee Jan. 13 Jan. 14 NAB Board Room Washington, D. C. Program Executive Com¬ mittee Jan. 26 Jan. 27 Statler Hotel Washington, D. C. Small Market Stations Ex¬ ecutive Committee Jan. 26 Jan. 27 NAB Boord Room Washington, D. C. Joint Meeting, Program and Public Relations Executive Committees Jan. 28 NAB Board Room Washington, D. C. Public Relations Executive Committee Jan. 29 NAB Board Room Washington, D. C. Educational Standards Committee Feb. 3 Feb. 4 Washington, D. C. NAB Board Room Employee-Employer Rela¬ tions Executive Comm. Feb. 9 Washington, D. C. Board International Ad¬ visory Committee Feb. 9 Feb. 10 Feb. 11 Washington, D. C. Board of Directors Feb. 24 Feb. 25 Feb. 26 The Homestead Hot Springs, Va. President, has come the following letter of 1948 greet¬ ing to American broadcasters : “Dear Mr. President; I am very pleased to address to you in order to state on behalf of the Governing Board of I. B. A. our most sincere wishes of pros¬ perity for 1948. “At the same time we reiterate to the Organization of your worthy presidency and to other affiliated broad¬ casters the firm collaboration of the Interamerican Association for every desire which would contribute to the cultural development of the people, to the mainte¬ nance of the peace, to guarantee the solidarity among the broadcasters of America and to the protection of private broadcasting. “I beg you, Mr. President, to transmit our wishes to every colleague of your renowned country.” Women Broodcasies's Winners of AWB-RMA Letter Contest Named Winners in a nationwide contest for radio listeners who were asked to write letters on their favorite radio programs were announced Wednesday (7) by the Radio Manufacturers Association and the Associa¬ tion of Women Broadcasters of the NAB. One national winner and 17 district winners were selected by a committee of national judges following local screening of an estimated 200,000 letters sub¬ mitted to women broadcasters of 177 broadcasting sta¬ tions in all parts of the United States. The topic was “What is your Favorite Radio Pro¬ gram — and Why?”, and the contest was conducted (Continued on yiext page) JANUARY 12, 1948-21