NAB reports (Jan-Dec 1948)
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during National Radio Week, Oct. 26-Nov. 1, 1947, by the Association of Women Broadcasters with the cooperation of the Radio Manufacturers Association w’hose members donated the prizes of radio phono¬ graph consoles.
Winner of the national award is Iris Haverstack, of 300 18th St., N. W., Canton, Ohio, who submitted her letter through Esther Mullin, woman broadcaster on Station WGAR, Cleveland. The prize winner will be awarded a de luxe RCA Victor radio phonograph console. Her favorite program on which she wrote the prize winning letter is “CBS Was There”.
The other 17 district prizes were awarded on the basis of NAB districts. The names of the prize winners, the woman broadcaster and radio station, and the program on which the contestant wrote the prize-winning letter follow:
District 1 — (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont) : Mary C. Mulcahy, 16 Colonial Street, Elmwood, Conn.; Belmont radiophonograph console; letter through Eunice Greenwood, woman broadcaster at Station WTHT, Hartford, Conn.; favorite program “America’s Town Meeting of the Air.”
District 2 — (New York, New Jersey) : Mrs. Sidney Schoenwald. Plank Road, Ontario, N. Y.; Stromberg-Carlson radio-phonograph console; letter through Louise Wil¬ son, woman broadcaster at Station WHAM, Rochester, N. Y.; favorite program “Fred Waring.”
District 3 — (Delaware, Pennsylvania, Maryland) : Mrs. Robert Rinehart, 1027 Northern Parkway, Baltimore, Md. ; Philco radio-phonograph console; letter through Martha Ross Temple, woman broadcaster at Station WFBR, Baltimore, Md. ; favorite program “America’s Town Meeting of the Air.”
District h — (District of Columbia, North Carolina, South Carolina, Virginia, West Virginia) : Floretta H. Cleaves, 6600 Luzon Avenue, N. W., Washington 12, D. C.; Mo¬ torola radio-phonograph console; letter through Nancy Osgood, woman broadcaster at Station WRC, Washing¬ ton, D. C.; favorite program “Invitation to Learning.”
District 5 — (Alabama, Florida, Georgia, Puerto Rico) : Isabel Tudeen, 1941 18th Avenue, North, St. Peters¬ burg, Fla.; Zenith radio-phonograph console; letter through Kay Hargrave Dowst, woman broadcaster at Station WDAE, Tampa, Fla.; favorite program “Meet the Press.”
District 6 — (Arkansas, Louisiana, Mississippi, Tennessee) : Mrs. Thomas L. Justice, Briarwood, Mosheim, Tenn.; Farnsworth radio-phonograph console; letter through Caroline King, woman broadcaster at Station WJHL, Johnson City, Tenn.; favorite program “Ma Perkins.”
District 7 — (Kentucky, Ohio) : Agnes M. Gillespie, 475 Catalina Ave., Youngstown, Ohio; Hoffman radio-phono¬ graph console; letter through Marian Resch, woman broadcaster at Station WFMJ, Youngstown, Ohio; fa¬ vorite program “Don McNeil’s Breakfast Club.”
District 8 — (Indiana, Michigan — excluding counties of Ontonagan and Goebic) : Mrs. John Richardson, 1744 West Jefferson St., Kokomo, Indiana; Sonora radio-phono¬ graph console; letter through Jeanne Pierce, woman broadcaster at Station WKMO, Kokomo, Ind. ; favorite program “The Greatest Story Ever Told.”
District 9 — (Illinois, Wisconsin — part of Wisconsin is in District 11) : Mrs. Elizabeth Ann Sullo, 518A North 27th St., Milwaukee, Wis.; StewartWarner radio-phono¬ graph console; letter through Ann Leslie, woman broad¬ caster at Station WISN, Milwaukee, Wis.; favorite program “Lux Radio Theatre.”
District 10 — (Iowa, Missouri, Nebraska) : Mrs. Myerna L. Krebs, 314 E. 13th St., Davenport, la.; SparksWithing
ton radio-phonograph console; letter through Mary Louise Marshall, woman broadcaster at Station WOC, Davenport, la.; favorite program “Fred Waring.”
District 11 — (Michigan (part), Minnesota, Noi’th Dakota, South Dakota, Wisconsin (part) ) : Martha Westberg, 222 Franklin St., Rapid City, S. D.; Majestic radiophonograph console; letter through Mrs. Jean Mitchell, woman broadcaster at Station KOTA, Rapid City, S. D.; favorite program “New York Philharmonic.”
District 12 — (Kansas, Oklahoma) : Mrs. Glen D. Anderson, 1400 S. W. 22nd St., Oklahoma City, Okla. ; Emerson radio-phonograph console; letter through Vera Croft, woman broadcaster at Station KOMA, Oklahoma City, Okla.; favorite program “Light of the World.”
District 13 — (Texas) : Mrs. .Jack Ponder, 2424 Arizona St., El Paso, Texas; General Electric radio-phonograph con¬ sole; letter through Alice Barry, woman broadcaster at Station KTSM, El Paso, Texas; favorite program “One Man’s Family.”
District H — (Colorado, Idaho, Montana, Utah, Wyoming) : Mrs. Edward Bourquin, Box 58, Missoula, Mont.; RCA radio-phonograph console; letter through Erin Day, woman broadcaster at Station KGVO, Missoula, Mont.; favorite program “CBS Was There.”
District 15 — (Northern California (see also District 16), Nevada, Hawaii) : Harmony Harper Moreland, 2436 Williams St., Eureka, Calif.; Westinghouse radio-phono¬ graph console; letter through Bets Wilson, woman broadcaster at Station KIEM, Eureka, Calif.; favorite program “America’s Town Meeting of the Air.”
District 16 — (Arizona, Southern California, New Mexico) : Burr Willard, 2736 Genevieve Ave., San Bernardino, Calif.; Bendix radio-phonograph console; letter through Kit Sterns, woman broadcaster at Station KFXM, San Bernardino, Calif.; favorite program “Metropolitan Opera.”
District 17 — (Alaska, Oregon, Washington) : Kathleen L. Cochran, 7319 43rd Avenue, N. E., Apt. 127, Seattle, Wash.; Crosley radio-phonograph console; letter through Evelyn Marble, woman broadcaster at Station KIRO, Seattle, Wash.; favorite program “America’s Town Meeting of the Air.”
The committee of judges which made the selections follows :
Mrs. Henry R. Christman, National Radio Chairman, General Federation of Women’s Clubs; Mrs. Ambrose M. Diehl, President, National Council of Women; Mrs. George Fielding Eliot, Radio Chaiimian, Women’s Action Com¬ mittee; Miss Natalie Flatow, Radio Director, Girl Scouts; Miss Elizabeth Forsling, Radio Editor, Newsweek; Mr. Bond Geddes, Executive Vice President, Radio Manufac¬ turers Association ; Mr. Edward Heffron, Director of Media Relations, National Conference of Christians and Jews; Miss Pauline E. Mandigo, President, Phoenix News Bu¬ reau, Inc.; Miss Elizabeth M. McStea, National Public Re¬ lations Director, Camp Fire Girls, Inc.; Miss Linnea Nel¬ son, Radio Time Buyer, J. Walter Thompson; Miss Mollie E. Sullivan, Director of Public Relations, National Board of YWCAs; Mr. Albert N. Williams, Radio Editor, Satur¬ day Review of Literature; Miss Dorothy Wright, National Radio Chairman, Daughters of the American Revolution.
The judges of the contest adopted two resolutions at the completion of the judging. One of these recommended that the letters submitted in the 1946 and 1947 contests be analyzed by competent authority, for their criticism and general comment, for the bene¬ fit of stations, networks, advertisers and agencies.
The second resolution was a tribute to Mrs. Dorothy Lewis, NAB Coordinator of Listener Activity, for her services to radio and her contribution to the success of the contest.
JANUARY 12, 1948-22