NAB reports (Jan-Dec 1948)

Record Details:

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PsaMic Intearest Seventh Transcribed VA Series To Be Ready The new seventh series of 13 quarter-hour Here’s to Veterans transcriptions has been recorded by the Veterans Administration and will be available to sta¬ tions late in February for use during March, April and May, it was announced last week by Charles Dillon, assistant director of VA Information for Radio and Television. The series will consist, as usual, of capsule versions of well-known network programs, including many new ones. The complete list of 13 shows includes discs of the Eddie Howard Show, Club Fifteen, My Friend Irma, Music America Loves Best, Spike Jones’ Spot¬ light Review, Highways in Melody, the Dick Haymes Show, the A1 Jolson Show, Sammy Kaye’s Serenade, Abe Burrows, Jimmy Durante, the Bill Goodwin Show, and Bob Hope. The programs have been approved by the Advertis¬ ing Council, the AFRA, and the AFM. The sixth series, now on the air, is being used by 1,288 AM and FM stations. The seventh series may be ordered from the Information Division of the nearest VA Branch Offices. Branches are located in Boston, New York, Philadelphia, Richmond, Atlanta, Dallas, St. Louis, Columbus, St. Paul, Denver, San Francisco, and Seattle. Ad Council Network Campaigns The following public interest campaigns have been given top priority on network and national spot allo¬ cation plans during the week of January 19-25, 1948, by The Advertising Council. Copies of individual fact sheets and schedules showing exactly what messages will be carried daily by the programs of the network with which your station is affiliated may be obtained on request from George P. Ludlam, radio director. The Advertising Council, 11 West 42nd Street, New York 18, New York. Our American Heritage— "Freedom is Everybody's Job!" Today, many nations stand at the crossroads between free government and dictatorship. In numerous places the odds are heavily against freedom. Exhausted and un¬ nerved by want and insecurity, millions have lost the im¬ pulse, incentive and hope for liberty. In despair, the in¬ dividual has become willing to give himself up to mech¬ anisms of political power over which he has no control. Those who still aspire to political, economic and religious freedom look to America as a beacon and as an example. Therefore, what Americans do during the months ahead can greatly influence the decision the war-exhausted peoples will make. That their decision should he in favor of freedom is of the iitnwst importance to ns. The survival of freedom as we know it thus depends on our pi'Ovidi7ig an example of the superiority of free government. To do this we must make our form of government woi-k better than it evei has before — and this depends on raising the level of active citizenship in the United States. The Amer¬ ican heritage campaign has three aspects: A. The National Campaign — A Year of Rededication by all Americans to their heritage of freedom . . . started September 17, 1947, the 160th anniversary of our Constitution. B. The Free¬ dom Train — Carrying more than 100 of the most famous original documents — The Declaration of Independence, the Bill of Rights . . . surrender documents of World War II, etc., which have marked the development of individual liberties in this country from Colonial days to the present. C. Rededication Weeks — In each community where the Train stops a local committee will arrange for the ob¬ servance of a Rededication Week ending with the arrival of the Train. Make every American aware of the indi¬ vidual rights and liberties he enjoys in the United States. Make him think of this as the Year of Rededication. Freedom demands that each of us carry out to his fullest ability his duties as a citizen; to vote in an informed way so that the best man is placed in public office; to serve on .juries, since only by such service can the right to trial by jury be maintained; to take an interest in public issues and participate in community, state and national affairs, such as school boards, primaries, etc. Lead him to recognize that we have an obligation to the world to maintain our free institutions. (Fact Sheet No. 40) Buy U. S. Savings Bonds— "Automatic Saving Is Sure Saving" The way the public debt is managed will affect the life of every American for years to come, as regards money supply, the price level, business conditions and what the dollar will buy; and wise management of the debt demands that ownership of U. S. securities be spread as widely as possible among individuals. The part-payment PAYROLL SAVINGS PLAN, backbone of the Savings Bonds pro¬ gram, should be pushed to a higher level than it occupies at the present time, through the continuing wholehearted support from industry. Those who are not on a payroll, the self-employed, should be brought into the picture through the Bond-A-Month Plan, inaugurated by the U. S. Treasury, in cooperation with the banks of Anierica, last June. The rate of interest, sound investment value, complete safety and convenience of purchase of U. S. Savings Bonds make them the ideal way for the indi¬ vidual investor to save for the future. The copy objective is to create as vividly as possible in the mind of the listener the desire to possess and enjoy certain specific things and accomplish certain specific objectives in the future, and to show him the importance of saving regularly toward that future. Aims that will require a long-term program of regular saving should be stressed. For in¬ stance: “future leisure time,” “a college education for the children,” “a home of your own,” “a farm of your own,” “a business of your own,” “the inventions of tomorrow,” “travel — at home and abroad,” “financial security,” etc. Messages should stress the two plans for buying Bonds on an automatic basis, taking care to indicate the group for whom each plan is intended. These are: (1) The install¬ ment purchase PAYROLL SAVINGS PLAn, for all who are on a payroll — the employee authorizes his employer to set aside (NOT deduct) a sum from each paycheck and use the money to buy Savings Bonds for him. (2) The BOND-A-MONTH plan, for those not on a payroll, avail¬ able to all who have checking accounts with Banks, Savings Institutions, etc., — the depositor authorizes his bank to purchase a Bond for him each month, charging the pur¬ chase price to his account and delivering the Bond to him. This makes automatic saving available to those who are not on a payroll, the self-employed, such as doctors, writers, lawyers, architects, farmers, owners of small businesses. 1. Money invested in U. S. Savings Bonds today will make possible long-range objectives, such as retirement income, education for the children, improvements on the home or farm, the best use of leisure time. 2. U. S. Savings Bonds are like a cash reserve, plus safety and profit. 3. The sure way to save is the automatic way — through the Payroll Savings Plan, where you work, or, if you are self-employed, through the Bond-A-Month Plan, where you bank. SLO¬ GAN: “AUTOMATIC SAVING IS SURE SAVINGBUY U. S. SAVINGS BONDS REGULARLY WHERE (Continued on next page) JANUARY 12, 1948-24