NAEB Newsletter (February 1, 1966)

News Notes WETA-TV Shares Member Promotion Ideas Hoping to “spark a continuing exchange of information,” WETA-TV, Washington, recently prepared and sent copies of a mem¬ bership promotion manual to every TV station in the country. The manual de¬ scribes WETA’s successful use of direct mail advertising to sell $10 annual mem¬ berships, and includes samples of the mate¬ rials used. First reactions from other ETV stations have been enthusiastic. Ithaca Study Tour Ithaca College’s radio-TV department is organizing a second annual comparative mass media study tour abroad. Students will be able to study systems in several Eu¬ ropean countries, with visits scheduled for Madrid, Munich, Vienna, Moscow, East and West Berlin, and London. Departure is set for June 1 for the six-week course, which will be led by Royal D. Col'le, de¬ partment chairman. During the present academic year, over a hundred 60-minute programs will be broad¬ cast over the Ohio Medical Education Net¬ work, which includes 14 FM radio stations and 54 hospitals in Ohi'o and West Vir¬ ginia. Five times each week at noon, pro¬ grams are broadcast which are live two- way discussions between home community physicians and medical school teachers on subjects vital to continuing medical educa¬ tion. Teaching physicians from medical schools in Ohio, New York, and North Carolina are heard talking with community physi¬ cians on topics such as Contact Sports, Em¬ physema, Diabetes, Pericarditis, Hemiplegia, Rheumatic Fever, Dermatology, Ulcers, Newborn Problems, jaundice, and Cancer. The immediacy of these programs and the fact that they can be heard by the general public help overcome the communications lag. Moreover, the program materials— slides, outlines, reprints and magnetic tapes —all reinforce and extend the utilization of the programs into medical libraries and hospital teaching clinics. Following broad¬ cast the programs and slides are also made available on tapes in the Ohio State Univer¬ sity Autodidactic Library in the College of Medicine for use of medical students and practicing physicians. The Center for Continuing Medical Edu¬ cation at Ohio State University created the Ohio Medical Education Network (OMEN) Publications • In the September Newsletter we an¬ nounced the availability of copies of the proceedings of the Tokyo School Broad¬ casting Conference from the Japan Broad¬ casting Corporation. It has since come to our attention that those ordering the books must pay the cost of the postage. One read¬ er has informed us that this amounts to $6.20. • A few copies remain at the NAEB Publications Office, Urbana, of William Parke’s simple manual for first-timers on TV. While the supply lasts, copies of the 15-page mimeographed “Your Appearance on TV” are obtainable for 50c each (25c each for orders of six or more mailed to one address at one time). Payment must ac¬ company order. • Reports of the UNESCO regional sem¬ inar on the Role of Schools and Universi¬ ties in Adult Education, held in Sydney, Australia, in January, 1964, may be obtained from 256 Flinders Street, Melbourne, Vic¬ toria, Australia. $1 each post free, 50c each for ten or more. to help meet the problem of getting the findings and applications of medical re¬ search from the teaching centers to the practicing physician and his patient. Con¬ ceived in late 1961, OMEN came into exist¬ ence in October 1962 with two FM radio stations broadcasting the two-way programs and involving twelve hospitals in central Ohio. In its first three years OMEN pro¬ grams produced nearly 25,000 registered at¬ tendances in hospitals and an additional 15,000 are expected in the current academic year. Uncounted are the many physicians and the general public who listen in offices, homes, or automobiles. WOSU-FM is the key station in the net¬ work, originating all programs. Much of the credit for the net must go to A. J. Bog- gioni, chief engineer of WOSU radio, who designed and executed the technical func¬ tion, and to William Steis, general manager, and Richard B. Hull, director of telecom¬ munications, for their leadership and judg¬ ment. Authorized for continuation study credit by the American Academy of General Prac¬ tice, the network is supported i*n part by grants from the Merck Sharp and Dohme Postgraduate Program and the American Cancer Society. Across the country, the two- way technique is now being used by five other medical institutions and serves par¬ ticipating physicians in fifteen states. PERSONNEL ^ ^ George L. Arms has joined the staff of KTCA-TV, St. Paul, in a new post, coor¬ dinator of government contracts for ETV productions. For the last five years Arms has been advisor to the governments of Ni¬ geria and Malawi in the use of radio and TV for educational purposes, under the auspices of AID. ^ William Perrin, WMVS, Milwaukee, has been promoted to instructional televi¬ sion coordinator, to serve as liaison between the station and schools doing instructional broadcasting. Marvin D. Olansky has as¬ sumed Perrin’s former position of contitiu- ity writer. He has been a free-lance writer. ^ Thomas O. Olson, Wayne State Univer¬ sity, has been promoted to director of tele¬ vision from television production supervisor. He will be responsible for closed-circuit in¬ struction and broadcast activities. ^ Lee Wilborn, assistant commissioner for instruction in the Texas Education Agency, has been elected the first chairman of the advisory board of the National Center for School and College Television at Indiana University. Lloyd S. Michael, superintendent of the Evanston Township High School (Illinois) has been elected vice chairman of the advisory board. ^ Jules Rossman will join the Western Michigan University speech department in the fall as an assistant professor in the area of radio-TV. He is presently at Michi- gan State University completing his doctor¬ ate in the area of TV criticism and has had six years of commercial broadcasting. ^ Duane Straub, former operations man¬ ager of WOUB-TV, Athens, Ohio, has been named assistant director, ETV Sta¬ tions Program Service, Indiana University. ^ Perry Schwartz, award-winning pro¬ ducer-director from KTCA-TV, has joined the staff of KFME, Fargo, North Dakota. ^ Loren Stone, manager of KCTS-TV, Seattle, has been named as a special con¬ sultant by AID to help the Viet Nam gov¬ ernment plan a national television system. He is in Saigon for six months to assist in determining basic policies for developing the system which will include planning the telecasting facilities, training personnel to operate and program the station, develop¬ ing TV receiver assembly and manufactur¬ ing operations, and training TV service per¬ sonnel. ^ David L. Phillips, formerly production manager of commercial WMBD-TV, Pe¬ oria, has joined the staff of WPSX-TV, at Penn State as a producer-director. ^ Donald E. Brown, professor of mass communications at Arizona State Univer¬ sity, has been appointed chairman of the department of mass communications. Ohio Medical Network Helps Doctors Keep Up to Date —by Robert B. Schweikart NAEB Newsletter, a monthly publication issued by the Na¬ tional Association of Educational Broadcasters, 119 Gregory Hall, Urbana, III. 61803. $5.00 a year. Editor: Betty McKenzie. Editorial assistant: Dotty Templeton. Phone 333-0580. Area Code 217. NAEB Headquarters: 1346 Connecticut Ave., N.W., Wash- ^\ ington, D.C., 20036. Phone 667-6000. Area Code 202. TWX 202- 965-0299. 2 NEWSLETTER