NAEB Newsletter (November 1, 1966)

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VOL. 31, NO. 11 WASHINGTON, D.C. NOVEMBER, 1966 Convention Draws Record 1700 Delegates To Kansas City Both criticism of and encouragement for educational broadcasting came from leaders in government, education and broadcasting in their addresses at the NAEB 42nd an¬ nual convention in Kansas City, October 24th through October 26th. The attendance- breaking meeting was geared to change . . . change in technology, change in methods and techniques of research, change in instruc¬ tional TV, change in the educator’s use of the broadcast media and change in the role government is and will be playing in the future of educational broadcasting. Some fifty speeches and presentations, a dozen panel and discussion groups, numer¬ ous business meetings and demonstrations ^'"~ N in fields related to educational broadcasting jammed the busy optimism-dominated three- cJay schedule. In addition, 52 manufacturers with more than two and a half million dollars worth of equipment had displays at the conven¬ tion. At the semi-annual business meeting of the NAEB Board of Directors E. G. Bur¬ rows, manager, WUOM/WVGR, Univer¬ sity of Michigan, Ann Arbor, was elected chairman of the NAEB board. The newly elected vice chairman is Robert Schenkkan, director, South West Texas ETV Council, University of Texas, Austin. In over-all convention actions, the NAEB adopted resolutions praising the Ford Foun¬ dation’s proposal for a communications satellite system and the soon-to-be-released report of the Carnegie Commission on edu¬ cational broadcasting. A special task force was set up to study the complete reorgani¬ zation of the NAEB’s internal structure and a committee will report to the NAEB’s Board of Directors in the spring. President of the NAEB, William G. Harley, in his annual report, stressed the rapid growth of educational broadcasting noting that NAEB has its largest membership to date .... 2,272. He also cited the NAEB’s $800,000 annual budget and plans for an expanded public relations program, new research de¬ partment, a new monthly publication, “Edu¬ cational Broadcasting Review,” replacing the “NAEB Journal,” and a special task force to strengthen regional meetings. The development of an ETS five-year projection “model” for second system edu¬ cational TV broadcasting was revealed to delegates for the first time by C. Scott Fletcher, executive consultant to the ETS Division of the NAEB. He predicted that within five or six years at least 350 oper¬ ating ETV broadcast stations will be on the air. There are 122 stations in operation now. Mr. Fletcher stated the belief that the stations will be fully interconnected on a nationwide basis as well as suitably inter¬ connected on an interstate and regional level. A four-point political action program to assure federal financial aid to educational radio similar to that now available to edu¬ cational TV through the ETV Facilities Act was announced at the convention by Jerrold Sandler, executive director of NAEB’s NER Division. He told delegates that discussions are currently underway with the FCC to develop a nationwide allocations table to cover the reserved FM frequen¬ cies. The basic approach to the plan will be to identify statewide and regional needs through state networks, thus assuring the most productive and efficient use of the available FM spectrum. Fred Friendly, TV consultant to the Ford Foundation, New York City, told a packed convention Keynote session that the Ford proposal for a domestic satellite sys¬ tem will make 1967 the year when educa¬ tional broadcasting will be on its way to national live quality programing. He urged delegates to bring the excitement and chal¬ lenge of our world into the classroom through radio and television. He further urged broadcasters to review their methods of duplicating and distributing NET pro¬ grams and termed the present method ob¬ solete. Mr. Friendly saw the satellite system as a means of providing “an electronic turn¬ pike with exits and entrances for every station and every schoolhouse in the coun¬ try.” When the “turnpike” becomes a real¬ ity, he said, non-commercial television would be able to provide a second service found nowhere else since the three commercial television networks’ broadcasts are so simi¬ lar that nationally they constitute a single service. Dr. Donald Emery, superintendent of schools, Scarsdale, N. Y., called on broad¬ casters to use more creativity in the de¬ velopment of the individual and said that American education looks to technology to make more time available for teachers to do things other than those which machines can do as well. If the public is to insist on a top public education system, it can be achieved only by embracing technology to the advantage of learning, Dr. Emery said. “The teacher, the chalk board, and a few books and a little laboratory equipment can¬ not meet the demand for excellence. Teach¬ ers cannot keep in mind enough information .... They cannot be sufficiently even- tempered and patient. Machines, devices and mechanical aids in many respects can do and be this way,” he said. Dr. Paul A. Miller, assistant secretary for education, Department of Health, Edu¬ cation and Welfare, assured delegates at the annual banquet that HEW is, like the broadcasters themselves, waiting for the study of the Carnegie Commission, the re¬ view of the Ford Foundation proposal and the results of hearings which will be held by Sen. Warren G. Magnuson. He said it was the role of non-commercial media to assist substantially in improving the condi¬ tion of man. He noted that facilities alone cannot do the job and stressed the need for more well trained management person¬ nel. “Television in the university setting cannot be fully effective unless it becomes an integral part of management consider¬ ations,” he said. Prior to Dr. Miller’s address, E. Wil¬ liam Henry, former chairman of the FCC, received a distinguished service award from NAEB. It was also announced that Mr. Henry would join the association’s public Board of Directors. Other members of the public Board are Mr. Fletcher, Fred Harvey Harrington, president of the Uni¬ versity of Wisconsin, and Irving Harris, Chicago business executive and a director of the Chicago Educational Television As¬ sociation. During Mr. Henry’s tenure as FCC chair¬ man, the Educational Broadcasting Branch of the FCC was expanded, a close liaison between the FCC and HEW in the admin¬ istration of the ETV Facilities Act was developed, and all-channel receiver legisla¬ tion was passed by Congress. A citation, accepted by Kansas City Mayor Ilus W. Davis, was also presented to Former President Harry S. Truman. President Harley, in making the award, stressed President Truman’s contributions 1