The New Movie Magazine (Jan-Sep 1935)

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irov ^O 10 ii ©C1B 244056 ^jn^ new movie VOL. XlyNo. 1 • • • JANUARY 1935 CATHERINE McNELIS, Publisher Frank J. McNelis, Managing Editors Bert Adler, Eastern Editor t Mary Marshall, Director of Home Service; John C. Mitchell, Western Editor ■ Hugh Ryan, Art Director t Verne Noll, Associate Art Director. A GLIMPSE AT THE EDITOR'S NOTE-BOOK NEW MOVIE greets you today in its new dress. As in the past, NEW MOVIE is today, the outstanding publication in the movie field. All the glamour, honest reporting of the Hollywood scene, human interest stories of the stars and the various departments, that have made this your favorite magazine, are in this new size, made even more interesting and readable. You will read your favorite authors — Elsie Janis, whose interviews with the stars sparkle with all the wit and good humor that have made her an international figure; Herb Howe, our gallant Boulevardier, who skips lightly from Hollywood to New York, to Paris and London, reporting his findings all along the way; Edwin C. Hill, noted commentator on the air and in the newsreels of your own theaters; the mysterious Nemo, who conducts our Hollywood gossip pages, and whose identity even the stars he writes about are unable to discover; Barbara Barry, whose vivid comments on the new films in the making, give you inside information about the studio lives of the stars that no other publication offers. These, and many others greet you each month from these pages. We are continually striving to give you the finest pictures of the stars that our Hollywood scouts can obtain; the best stories of the stars and what they do, written by the best authors obtainable. What we have done in the past, we are going to do even better in the future. NEXT month, for instance, you will read the exciting story about Ginger Rogers, as only Elsie Janis can tell it. When the editors of this magazine asked Elsie to write about the vivacious red-headed star, she wired back "But I can't see her — she's too busy and I never can catch up with her." To make a long story short, Ginger slipped off to New York for a five-day vacation between pictures, and Elsie, too, decided to return here for a brief visit. And you know what happened — Elsie caught up with Ginger — Ginger spoke freely — and NEW MOVIE has another sparkling and informative story about one of the screen's most interesting and most rapidly ascending stars. Everybody came to New York this month — including our Boulevardier, Herb Howe, who suddenly decided that he needed a breath of the Metropolis at this time. Then he steps off to view the boulevards of London, Paris and Rome. So Herb will write his inimitable feature for the February issue from the sidewalks of New York. Douglas Gilbert, who is becoming well known to our vast array of readers in this, his third article, for NEW MOVIE, will entertain with another of his deliqhifullv analytical studies. This month, Mr. Gilbert asked Sinclair Lewis which of the Hollywood stars was his favorite. His choice was Katharine Hepburn and Mr. Gilbert's analysis of this selection will be found on page 28. For the February issue, Mr. Gilbert asked the same question of George Jean Nathan, one of the country's most noted dramatic critics. Mr. Nathan's answer will surprise you. IN February, too, you will find NEW MOVIE'S own unique feature, the forecast for the coming year. In this, Ramon Romero, who is rapidly becoming one of Hollywood's finest writing personages, explains the various changes that have taken place in the ratings of the stars during the year and predicts what will happen to them in future months. Ralph Bellamy, famous in his own right as an actor, turns writer for the time and tells us about his pal Fredric March. And there is a great story by Charles Darnton, revealing a little known side of Ann Harding. Jack Jamison, who wrote the sparkling "Pretty Men, What Now?" several months ago, returns with another top-notch yarn "Why I Should Hate to Be a Movie Star." Then too, you will see glamorous portaits of the movie folk, specially posed for NEW MOVIE audiences, fashion hints from the stars, music reviews, beauty suggestions from Claire Trevor, pictures, gossip by the mysterious Nemo, reviews of the new films and a poem by Berton Braley. We are sure you will be pleased. THE BEST OF THE MONTH'S STORIES OF THE STARS That Mad Shearer! Maude Lathem 4 The Most Exciting Street on Earth — George Worts 18 Can You Buy Stardom? Dell Hogarth 20 The Man of 84 Faces — Preston Foster Thornton Sargent 21 Mrs. Fox and $780,000,000 Edwin C. Hill 22 I Was That Way About W. C. Fields. Elsie Janis 24 The Sweetest Love Story. . . .Whitney Williams 26 Karloff the Uncanny Jack Jamison 27 Sinclair Lewis Picks Hepburn. .Douglas Gilbert 28 Grand Opera on the Screen? — William DeMille 33 What WON'T Get You Into the Movies Kathryn White 35 Portrait of a Working Girl— Madge Evans — Martha Ford 48 NEWS OF THE FORTHCOMING FILMS What to Expect in the New Films — Barbara Barry 38 NEW MOVIE'S SPECIAL DEPARTMENTS Hollywood Day by Day Nemo 6 Which Type Are You? 30 Hollywood Entertains Grace Kingsley 34 News of the Younger Hollywood Set 40 Phillips Holmes Orders 3 Square Meals 41 You Tell Us 42 Hollywood Past and Future Herb Howe 44 Music in the Movies John Edgar Weir 46 Diet Problems of the Stars 54 Evelyn Venable's Hollywood Home 55 Things for the Baby 63 Perfumes Are Important, Says Kitty Carlisle. . 65 The Make-Up Box 70 COVER DESIGN BY GENE REX Published Monthly by TOWER MAGAZINES, Inc., 4600 Diversey Avenue, Chicaso, III. Executive and Editorial Offices: 55 Fifth Avenue, New York, N. V. . . . Home Office: 22 No. Franklin St., Wilkes-Borre! Pa. Western Editorial Office: 7046 Hollywood Blvd., Hollywood, Ca\. Officers: Catherine McNelis, President; John P. McNelis, Vice-president; Theodore Alexander, Treasurer; Marie L. Featherstone, Secretary. R. H. Flaherty, Advertising Director; E. L. Schroeder, Eastern Advertising Manager, S. S. Galey, Western Advertising Manager; R. M. Budd, Pacific Coast Representative. Advertising Offices: 55 Fifth Avenue, New York, N. Y.; 919 No. Michigan Ave., Chicago, III.; Russ Building, San Francisco, Cal. Copyright, 1934 (Title Reg. U. S. Pat. Off.) by Tower Magazines, Inc., in the United States and Canada. Subscription price in the U. S. A., $1 .00 a year. 10c a copy, in Canada, $1 .60 a year, including duty, 15c a copy; in foreign countries, $2.00 a year, 20c a copy. Entered as second class matter September 9, 1933, at the Post Office at Chicago, III., under the Act of March 3, 1879. Printed in U. S. A. Nothing that appears in THE NEW MOVIE MAGAZINE may be reprinted, either wholly or in part, without permission. Tower Magazines, Inc., assumes no responsibility for return of unsolicited manuscripts, and they wi I not be returned unless accompanied by stamped, self-addressed envelopes. Owners submitting unsolicited manuscripts assume all risk of their loss or damage. OTHER TOWER MAGAZINES MYSTERY • TOWER RADIO • SERENADE • HOME • TINY TOWER NEW ISSUE ON SALE THE FIRST OF EVERY MONTH