The New Movie Magazine (Jan-Sep 1935)

Record Details:

Title:
The New Movie Magazine
Date:
Jan-Sep 1935
Publisher:
Tower Magazines, inc.
Volume:
The New Movie Magazine (Jan-Sep 1935)
Leaf #:
00014
Language:
English
Collection:
Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Relatively short-lived magazine that nonetheless played a crucial role in the gossip industry. Launched in 1929, it cost only ten cents, when the majority of high-end magazines sold for a quarter. It was also primarily sold through Woolworth’s five and dime stores; the combination of cost and accessibility led to its dominance, by 1933, over all other magazines (circulation: 650,000). As a result, the other magazines decreased their price to match New Movie’s. New Movie had less content and poorer quality drawings and illustrations, but the content similar in tone and quality to that of the high end magazines. Ceased publication in 1935. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

The Gibson Family Sally Gibson, 22 years ago when she had been using IVORY SOAP for 1 1 months WHO CAN BLAME JACK HAMILTON for adoring lovely Sally Gibson? Sally's complexion is rave-worthy. It's been treated to pure Ivory Soap— and nothing else but — ever since she frolicked around in shirt-and-booties. Sally pooh-poohs thrilling soap advertisements that talk of wonderful ingredients and beauty oils. Time and again Doctor MacRae has told her, "Soaps can't feed your skin with magic oils or ingredients. The smoothness and fine texture of your skin depend largely upon thorough, gentle cleansing. Use IVORY, it's the best soap for sensitive skins." IVORY SOAP, pure enough for a baby's skin, will keep your complexion smooth and fine-pored, too. SALLY GIBSON TODAY. Her skin can stand baby-clear, baby-smooth complexion with a "close-up" because it still has that smooth "Ivory-baby" look. You too, can win that IVORY SOAP • • • 99 44/ioo °/o PURE "AH SAYS TO MAHSELF," says Theophilus ("Awful" for short). "Ah says— Mr. Gibson, he madder dan a wet rooster if he have to use dat smelly soap of Mr. Bobby's— so ah brung some Ivory up." "O.K., 'Awful'," grins Mr. Gibson. "Give me one cake of that Ivory —save the rest and I'll have good clean-smelling baths for months." PURE ODORLESS IVORY BATHS SOOTHE THE NERVES "CM ON, BOBBY GIBSON, help me out!" puffs the girl friend. "Has this sweater shrunk!" "Tut, tut," reproves Bobby. "Come 'round sometime, Dot, and let sister Sally show you how bright little girls wash their sweaters in cool Ivory suds. That keeps 'em right." Bobby's right, too— FINE STORES SAY, "PURE IVORY FLAKES FOR WOOLENS" The Neiv Movie Magazine, January, 1935