The New Movie Magazine (Jan-Sep 1935)

Measure your own charm and beauty with the yard stick used by famous directors and producers in Hollywood SOMEWHERE in Hollywood you have a double. If she doesn't resemble you closely enough to be taken for a twin sister, you and she at least have enough facial features, gestures or tricks of expression in common to make your friends think of you when they see her picture cast on the screen. The chances are that this Hollywood double of yours not only resembles you in appearance but that she and you are something alike in your tastes and disposition, since superficial appearance is usually a reflection of innate characteristics. Practically every type of girl, European or American, is represented among the stars and featured players in Hollywood. In fact, producers and casting directors are inclined to select talent on the basis of type as much as through the consideration of sheer beauty and loveliness. Hence the clever actress, with her eye on Hollywood stardom, strives to accentuate and define — through dress, cosmetics, make-up and manners — the characteristics of the type to which she belongs. If she is one of the smart sophisticated type, she does not make the mistake of doing her hair like a hoyden. If she is the American athletic girl, she avoids wearing clothes designed for a Spanish or French siren. All this has given American girls and women a new measuring stick for feminine charm and appeal. It has widened our vision and made beauty a much more interesting thing to talk about than when it was measured by a single standard. In the time and place where the tall blonde was the ideal of beauty, the petite brunette didn't have a chance. At the time when only frail, languorous girls were considered charming, the athletic fresh-air girl had nothing to brag about but good health and a pleasant smile. Now every type of girl has a chance. The important thing to do is to learn your type and make the most of it, by means of dress, make-up and manner. Being truer to your type you will be truer to yourself, and will thus gain greater self-confidence and more definite charm. Stars and featured players in Hollywood can help you in this quest better than any other women in the world. Close study of your Hollywood type in motion pictures will be of great help in this task of self-expression, and there is also much to be gained from a knowledge of how this type sister of yours chooses to play the role of a woman of type similar to her own and yours. But even so, the time, setting and situations of the picture may call for make-up, manners and costumes that would be out of place at home, or in the usual social surroundings. Colbert, you'll agree, is a very charming representative of the siren, but she is by no means the only example for the siren type of girl. There is Dolores Del Rio for a thoroughly Latin type of siren and Lupe Velez, as well as the alluring Marlene Dietrich, with Carole Lombard as a tall blond representative of the type, and Merle Oberon if you want a thoroughly English version, and the newcomer, Ketti Gallian, shows how provocative a French blonde can be. We all know well-dressed young women who in one way or another suggest Kay Francis, but there are dozens of other Hollywood stars from whom the sophisticated well-dressed woman can choose her Holly A NEW SERVICE FROM HOLLYWOOD FOR READERS OF NEW MOVIE MAGAZINE And now to help you, and other readers of New Movie Magazine, we have arranged to provide something entirely new in the way of personal service. Write to the Hollywood Type Editor, care of New Movie Magazine, 55 Fifth Avenue, New York, giving a brief description of yourself — your height, weight, hair and eye coloring — and the name of the star or featured player whom you think you most resemble. If you have an inexpensive photograph or snapshot of yourself enclose it in your letter. In reply, our Hollywood beauty and fashion editors will give you advice and suggestions regarding makeup, dress, coiffure, etc., most appropriate to the type to which you belong. Nttnry Carroll wcc&uyuJ-^ wood type. Norma Shearer, for instance, or Gloria Swanson, or Peggy Fears or Jane Wyatt who is defined in Hollywood as a perfect metropolitan type. For the charming girl who inclines a little to the serious side, there is Helen Hayes, Barbara Stanwyck, Helen Twelvetrees and Rosemary Ames. For the athletic or out-ofdoor girls, we have stars as widely varied as Maureen O'Sullivan, Gloria Stuart, and Nancy Carroll as a perfect representative of the vivacious Irish type. Janet Gaynor heads the list for the sweet girlish type. Joan Crawford is the perfect dancing lady, Ruby Keeler is the American dream girl type, Alice Faye is the torch singer type, platinum blonde and dynamic. Mona Barrie is defined as the typical English aristocrat, while Myrna Loy is one of the outstanding examples of the real American girl. Constance Bennett is the languorous blonde. And so it goes in Hollywood where every star stands out as a vivid example of a definite type of lovely woman. 30 The Neiv Movie Magazine, January, 1935