The New Movie Magazine (Jan-Sep 1935)

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a si(D(BasaK(ar— SAYS EDITOR OF VOGUE dio&^s IPILESflDB®?" — SAYS YOUR OWN DENTIST IT ISN'T BEING DONE, BUT IT'S OwT\A)avL TO PREVENT "PINK TOOTH BRUSH I PANA TOOTH PASTE ">"T"<HE most shocking picture I ever saw," says Edna X Woolman Chase, Editor of Vogue. "Any woman who behaved like that would never receive another dinner invitation." But there's nothing shocking about it to dentists. "Splendid," would be your own dentist's verdict. "This is a true educational picture, a graphic lesson in the proper use of the teeth. If we moderns ate as vigorously, if all of us ate more rough, coarse food, we would hear a lot less about tender, sensitive, ailing gums." Dental science explains that since soft, creamy foods have displaced coarse, raw foods, the gums suffer. They get sluggish and often so tender that "pink tooth brush" has become a very common warning signal. DON'T NEGLECT "PINK TOOTH BRUSH" "Pink tooth brush" is well known to your dentist. He knows that serious troubles, such as gingivitis, pyorrhea and Vincent's disease may follow. And he knows that massage is needed to stimulate and firm your gums. If you are wise, you will begin at once to massage your gums every time you brush your teeth. Each time, rub a little extra Ipana on the gums. For Ipana with massage helps restore gums to healthy firmness. Start cleaning your teeth and massaging your gums with Ipana — today. Your teeth will be brighter, your gums firmer. And you can forget "pink tooth brush." WHY WAIT FOR THE TRIAL TUBE? Send the coupon below, if you like. But a trial tube can be, at best, only an introduction. Why not buy the fullsize tube today and begin to get Ipana's definite advantages now — a month of scientific dental care ... 100 brushings . . . brighter teeth and healthier gums. BRISTOL-MYERS CO 73 West Street, New York, , Dept. N.Y. Y-25 CODE Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a 3p stamp to cover partly the cost of packing and mailing. Name Street City State The New Movie Magazine, February, 1935