The New Movie Magazine (Jul-Dec 1933)

Record Details:

Title:
The New Movie Magazine
Date:
Jul-Dec 1933
Publisher:
Tower Magazines, inc.
Volume:
The New Movie Magazine (Jul-Dec 1933)
Leaf #:
000247
Language:
English
Collection:
Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Relatively short-lived magazine that nonetheless played a crucial role in the gossip industry. Launched in 1929, it cost only ten cents, when the majority of high-end magazines sold for a quarter. It was also primarily sold through Woolworth’s five and dime stores; the combination of cost and accessibility led to its dominance, by 1933, over all other magazines (circulation: 650,000). As a result, the other magazines decreased their price to match New Movie’s. New Movie had less content and poorer quality drawings and illustrations, but the content similar in tone and quality to that of the high end magazines. Ceased publication in 1935. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
September 21, 2023
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THIS girl values her sweaters so highly that nothing could induce her to wash one hurriedly or carelessly. And everybody notices how grand and clean and soft her sweaters look ! Wouldn't you think she'd take an equal amount of trouble to keep from having dingy, grayish-looking teeth? They're the only teeth she'll ever have ! Her teeth look noticeably uncaredfor because her gums are flabby and tender. She has "pink tooth brush." What about your own teeth and gums? Are you sure, when you smile, that your teeth are sparkling white? Are your gums hard and healthy? It's no wonder "pink toothbrush" is such a common complaint. Modern foods are too soft to exercise our gums — to give them active, healthy stimulation. Naturally they becomesoftand tender — betray a tendency to bleed. And not only may "pink tooth brush" dull the teeth — but it may open the way for gingivitis, Vincent's disease and even pyorrhea. It may even endanger sound teeth. To be rid of it — clean your teeth with Ipana Tooth Paste. Each time squeeze a little extra Ipana on your brush or fingertip and lightlymassage it into your gums. The ziratol in Ipana stimulates and tones the gums. Thirty days with Ipana and massage, and your teeth will be brighter, your gums harder. Get the Ipanaand-massage habit — and you won't be bothered by "pink tooth brush." Start today ! IM^ m ^ ■ Ok ^ ^M — \ jS% BRISTOL-MYERS CO., Dept. V-95 ]J M\ IV I #V ^-^^»^^"-L----^^lM^^^i».^pi 73 West Street, New York, N. Y. W^ MJ1 IAI Jbl y^!m*0!!!\^. *^r\ ^ n ^^1 P^^Bl Kindly send me a trial tube of IPANA TOOTH » m U -I m » ■ '-i 7^ ^^/ '-■ :T; "' ll^^^ 1R PASTE. Enclosed is a three-cent stamp to cover partly ,—- TTjX r— "Z? *1 i^^ME ' %f the cost of packing and mailing. a ~Z '-p*. : t&"* ■■ ~q^ZiJt& Street. ^„..£^zZ*kmt^^ _ City State. A Good Tooth Paste, Like a Good Dentist, Is Never a Luxury The New Movie Magazine, September, 1933 3