The Nickelodeon (Feb-Sep 1909)

Two Ccoi'js Rtctiived .j APR 12 'm ~, Copyntnt Entry CLASS ^, XXc, Mo,T '7tU.f IWl IM CLOBCOH Vol. I Chicago, February, 1909. No. 2 Published Monthly by the ELECTRICITY MAGAZINE CORPORATION MoNADNocK Building, Chicago. Ed J. Mock and Paul H. Woodruff, Editors. Long Distance Telephone: Harrison 3014. European Office 30 Maiden Lane, Covent Garden, London S. Rentell & Co., Representatives. TEBmS OF SUBSCRIPTION. United States, Cuba and Mexico Per year, $2.00 Canada Per year, 2.50 Foreign countries within the Postal Union Per year, 3.00 Single Copy 20 Distributing Agents: The Western News Company and its International Branches. KOTICE TO ADVEBTISEBS. Changes of advertising copy should reach the office of publication not less than ten days in advance of date of issue. Regular date of issue, the first day of each month. New advertisements will be accepted up to within five days of date of issue, but proof of such advertisements can not be shown until the appearance of the edition containing it. NOTICE TO STTBSCBIBEBS. Remittances. — Remittances should be made by check, New York draft or money order, in favor of The Nickelodeon. Foreign subscriptions may be remitted directly by International Postal Money Order, or sent to our London office. Change of Address. — The old address should be given as well as the new, and notice should be received two weeks in advance of the desired change. Date on Wrapper indicates the month at the end of which subscription expires. The sending of remittances for renewal prior to that date will be much appreciated by the publisher. Club Rate. — In acknowledgment of assistance rendered by subscribers in the securing of new orders, a club rate of $1.50 per annum is quoted. This rate applies to subscriptions in clubs of two or more, which contemplate new subscribers. Copyrighted, WOS, by Electricity Magazine Corporation. CHICAGO, FEBRUARY, 1909. TABLE OF CONTENTS. Page Editorial 33-3d The Film Service Association 35-36 The Motion Picture Patents Company 36-38 The Independent Movement 39-40 Moving Pictures in Hawaii 40 Moving Picture Work of the Railroads. By Wilson Mayer .41-42 The Boston Sportsman's Show 42 Advertising the Show. By James K. Meade 43-44 Big Detroit Picture Theater 44 Some Questions Answered. By David S. Hulfish 45-47 Principles of Theater Decoration. By E. Theodore Behr 47-48 The Moving Picture Show 48 Motography in Fiction. By Ethel Egberta Thompson 49-51 Dog Fooled by Pictures 51 The Chicago Electrical Show. By L. F. Cook 52-53 Growing Importance of Moving Picture Shows 53-54 New Amusement Patents. By Austin Sherill 54-56 Moving Pictures That Sing and Talk. By J. J. Wrig 56-57 A Novel Camera for Making Moving Pictures 57 The Viascope Machine 58 Motography in Athletics 58 The Standard's New Machine 59 News of the Trade 60 Among the Picture Theaters 60-61 January Films 61-62 THE INFANT'S RECEPTION. A PUBLISHER always has an attack of something akin to stage-fright when he launches a new effort upon an unsuspecting public. When Volume 1, Number 1, of The Nickelodeon had been duly brought into the world we leaned back for a few moments and listened, believing that perhaps the attack we felt impending was justified. We entered the field when it was in an almost chaotic state ; when every one in it seemed too busy even to look at a trade paper. For a few days we waited, wondering. Then we met a well-known moving picture man on the street, and he had a copy of The Nickelodeon tightly rolled in his fist. "I haven't had time to read it all yet," he exclaimed, "but it looks bully. I'm carrying it around because I'm afraid somebody will steal it if I lay it down!" A few days later the letters began pouring in. Some subscribed and said nothing; some weren't ready to subscribe, but handed us beautiful bouquets which was nearly as good. Some did both — which was best of all. We would like to print all of these letters ; we think you would be interested. But we can not afford to fill the February number with flowers, however good they look to us. We will have to be satisfied with showing you an extract from just one letter as an example of everybody's good wishes. Here it is : I find it impossible to conclude my letter without referring to the initial number of The Nickelodeon, a copy of which is lying open before me. The matter contained therein is certainly delicious to the palate of the moving picture exhibitor and operator, and it is brim full of "meat" from cover to cover and will no doubt fill a long felt want. Allow me to compliment you on the success you have attained in your first number and to add that if the succeeding numbers are up to the standard set in your first issue, success and success only can crown your efforts. We can only say that our succeeding numbers will not only live "up to the standard set in the first issue," but that we expect to improve greatly with age. We feel thankful to these earnest and enthusiastic men for building up an industry that promises so much interesting material for our future pages. PLAY TO THE LADIES. EVERY tradesman knows that the ladies — bless 'em! are the money spenders of any community. The women's stores, where they sell hairpins and corsets and Merry Widow hats, are the ones that drive their next door neighbors out so they can rent space and have more room to expand. The women's novels, with a love scene at least on every page and a full description of the bride's trousseau, are the best sellers all the time. The women's magazines are the ones that get circulations bigger than a metropolis, and charge six dollars a line for advertising without apologizing. What would the candy kitchens, and the ice cream parlors, and the florists, and the