Paramount's 20th birthday jubilee (1931)

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The first Paramount Poster "Queen Elizabeth." /WENTY years of leadership! Twenty years of furnishing to exhibitors and the public the world's finest motion pictures in quantity. More important, twenty years of living steadfastly up to the original high ideal of entertainment quality and service envisioned by Adolph Zukor. Paramount is more than a picture company, more than a great international institution with far-flung office buildings, studios and exchanges enough to form a large city and ^manpower sufficient to inhabit it. Jesse L. Lasky's first production, "The Squaw Man". Filmed in Hollywood. DtlStin Far mi m and Cecil B. De Milk apprnr. FOR 20 YEARS I PRINCIPLES Paramount is a never failing source of great shows delivered when and as promised, a trade mark of dependability and fair dealing, a protector of exhibitor investments, the foremost bulwark of the industry, staunch and strong as Gibraltar. The leading stars, the most successful directors, the outstanding creative talent in all branches in every season are identified with Paramount. Individuals come and go; Paramount goes marching on! Hundreds of theatre men have made fortunes by relying exclusively on Paramount product. Hundreds will get rich from this wise policy. Nobody who has placed his chief reliance in this company has made a mistake.