Paramount's 20th birthday jubilee (1931)

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PARAMOUNT PRODUCT AND HAVE LED THE INDUSTRY The acting profession respects Paramount. Itis the highest ambition of players to work in our studios. It is the mark of superior merit. Exhibitors like to deal with Paramount. It is profitable, and square dealing is appreciated. ■ The public gives its patronage to Paramount showmen. Quality product and our widespread publicity and advertising have won them. Here is no mere commercial enterprise actuated by the desire for profit alone. Here is a responsible, stable institution built upon solid rock, convinced that its purpose of supplying the best popular entertainment to the world millions is a high and essential mission. Those who buy from Paramount buy more than film in cans. They buy the high ideals, the dependability, the quality guarantees and the other assets symbolized by the Paramount trade mark that money cannot buy. Today we reaffirm our faith in all that Paramount stands for. We believe that the program of pictures announced in this book will earn for this company a deeper regard and a loftier leadership than ever before.