Paramount and Artcraft Press Books (1917)

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Ad Cuts and Mats for Bigger Business ~You NEED Them All of these cuts were chosen for their selling power from a large lot of stills. The one and two column cuts are appealing, economical trade getters; the three column cuts dominate by sheer force of size and attractiveness. We have had the half-tones engraved so that they will print well on newspaper under good conditions. Unless you are positive that your printer uses good ink and paper and is exceptionally conscientious in his work hesitate before you use a half-tone. A line cut will print well under almost any conditions. ADOLPH ZUKOR presents Lina Cavalieri in “The Eternal Temptress” By Mme. Fred DeGresac Scenario by EVE UNSELL Directed by Emile Chautard UNA CAVAUER\ fo The Eternal Temptre^*/ * ^/{Cpaainoanl^Hcbm . 54 y? You don’t have to go to New York’s famous Metropolitan Opera House to see this world famous beauty. Mme. Cavalieri’s glorious beauty, her dynamic personality, and her marvelous dramatic ability never showed to better advantage than in this powerful story. OtherfAtt ract ions , Musical Program, etc. Admission Prices Exhibitors’ Theatre ADOLPH 2UKOII /sve0ent0 Linauivalien The Eternal T %tx MmcmEDMGEEaAC Sconar/o by EVE UNSttE ^ OirccfccLby llMHE CIUUTARD Be it London, Paris, Petrograd or Rome — the name and fame of Lina Cavalieri are known. You can see her right here at home in the greatest triumph of her wonderful career. Her glorious beauty, her vibrant personality, and her gripping dramatic power were never shown to better advantage than in this dramatic story. Other Attractions, Musical Program, etc. Admission Prices Name of Exhibitors’ Theatre We are running a million dollar advertising main through your town. Are you benefiting by tapping it? 10