Paramount and Artcraft Press Books (1917)

ADVERTISING SUGGESTIONS FOR “THE SECRET GAME” LOBBY This production is particularly timely inasmuch as it deals with troop move DISPLAY ments, and transports, and a very effective Lobby Display can be made if you will have a cardboard replica of a big transport or troop ship made and placed in your lobby with figures to represent soldiers standing on the decks. This, of course, should be painted gray which is at present the official color for all U. S. naval vessels. To further strengthen the lobby it can be decorated with crossed flags of America and Japan and we would suggest that a photographic enlargement of the star be framed and prominently displayed in the lobby with a Japanese flag over one corner and an American flag over the other. Beneath the portrait you can use a card reading; “Sessue Hayakawa, Japanese star of ‘The Secret Game,’ a photoplay dealing with the present international crisis.” STREET A very effective street float can be made by taking along, narrow wagon or a DISPLAY hay wagon, draping the sides in gray cloth to represent the sides of a trans port or troop ship, and by building a deck over this on which can be painted figures of soldiers or real persons dressed up in proper uniform you will be able to obtain effective street advertising for ‘‘The Secret Game.” If it is not desired to build such a big float, a smaller one can be built around a motor cycle or even a Ford automobile, following the same idea, but in a smaller degree. WINDOW If you can get pictures of some of the transport troop ships from one of the cur DISPLAY rent news services you can undoubtedly co-operate with one of your local stores to make a window display of these troop ships and have made up for them a card announcing that ‘‘THE SECRET GAME,” in which Sessue Hayakawa is the star, deals with the movement of troop ships in the present World War, and also give the date of the showing at your theatre. CAR CARDS, THROWAWAYS AND NEWSPAPER ADVERTISING GERMAN SPY SYSTEM EXPOSED Many have been the ramifications of the German spy system in America, but when a leak, presumably through the War Department, could not be stopped, Nara Nara, a Japanese detective, takes up the trail. In the guise of a Japanese importer, Sessue Hayakawa, the noted film star, finally exposes the plot and sacrifices himself to save the girl he loves. Further details of this interesting story are revealed in ‘‘THE SECRET GAME” which is coming to the theatre next week. A LEAK IN THE WAR DEPARTMENT It sounds startling, doesn’t it? It was startling and it worried the Secret Service men for a long time until Nara Nara, the well-known Japanese detective, took it upon himself to find out where the leak originated and stopped it. How he does it and incidentally bares a German plot is best told by Sessue Hayakawa himself in ‘‘THE SECRET GAME” which appears at the theatre commencing TO GERMANY VIA RUSSIA That is the plan which the War College had mapped out and the troops were ready to sail when a leak was discovered somewhere in the Service. The source of the leak could not be ascertained and the secret service men were baffled. A Major in the Army was suspected and yet his record was absolutely spotless. A Japanese detective, fearing that suspicion might be cast on his own country, unravelled the mystery. How he does it is shown by Sessue Hayakawa, as Nara Nara in ‘‘THE SECRET GAME” which comes to the theatre beginning 4