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ADVERTISING SUGGESTIONS FOR “THE LAND OF PROMISE”
Post Card No. 1 {to be sent 9 days before showing.) Dear Madam;
The photoplay entitled “THE LAND OF PROMISE” with Billie Burke as the star is coming to the theatre on
This is the play in which Miss Burke starred on the speaking stage on Broadway a few years ago and which is admirably suited to this vivacious and beautiful young actress.
Manager.
Post Card No. 2 {to be sent 6 days before showing.) Dear Madam:
We sent you a card a few days ago telling you of our next Paramount Picture, “THE LAND OF PROMISE.”
This picture with Billie Burke and Thos. Meighan in the leading roles was written and staged by the noted author, Somerset Maughan and was directed by Joseph Kaufman.
We know you will be interested in seeing this
picture and shall look for you at the
theatre on
Manager.
SUGGESTED LETTER
{To be sent 3 days before showing.)
Dear Madam:
In speaking of her latest Paramount Picture, “THE LAND OF PROMISE,” Billie Burke remarked: “This is one of the realest pictures I ever played in. In portraying the inner heart life of the little affectionate starved English girl, Nora Marsh, I almost lived the character. A new thing happened while working on the production, — I kept feeling I had been in the place before and several times while motoring about, looking for ‘locations’ I was able to tell the driver which way to turn, although to my knowledge I had never been there before. The mystery was explained upon receipt of a letter from my Aunt in Montreal asking whether I remembered the trip I had with her through that same district several years before.”
In this production, which was supposed to have taken place in Western Canada, Miss Burke decided that no “tenderfeet” Eastern actors should intrude their monocles and wrist watches where there should be rugged strength and work-roughened hands, so most of the small parts were played by natives of Canada and different parts of Manitoba.
In “THE LAND OF PROMISE” all of Miss Burke’s dreams come true, and we are made to see that each individual has a “Land of Promise” in his or her own heart and that happiness lies waiting for^.us at our very doors. Miss Burke makes us realize that what we need most in this world is Love.
Don’t miss seeing this production at the theatre on
Cordially yours,
Manager.
Follow-up Post Card {To be sent on day of showing.)
Dear Madam:
W’^e trust we will have the pleasure of seeing you at the theatre
today where we are showing Billie Burke in “THE LAND OF PROMISE.”
We feel quite sure you will go away feeling happy after witnessing this production.
Manager.
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