Paramount and Artcraft Press Books (1917)

/ ADVERTISING SUGGESTIONS FOR “THE GUILTY MAN” Post Card No. 1 (Send this out nine days before the showing) Dear Madam : Charles Klein’s adaptation from the French novel, “L’homme Coupable” — “The Guilty Man” — the play that had such a sensational run on Broadway in 1916 — is the next Paramount offering in the Theatre on . You will surely wish to see this photoplay produced under the supervision of Mr. Thos. H. Ince. Manager. Post Card No. 2 (Send this out six days pripr to the showing) Dear Madam : “The Guilty Man,” the Thos. H. Ince offering at the on — , is such a tensely dramatic tale, produced on the screen, that I feel sure you will wish me to remind you of this picture, as a matter of theatre-service. May we have the privilege of seeing you on the date mentioned above (give the date in this space). Manager. SUGGESTED LETTER Note to Theatre Managers: Some managers are using these letters. Those who are not using them are not getting their full quota of returns on Paramount pictures. Try this plan. It will pay you. We all pay attention to things we know about. We pass over things that we do not have specially called to our attention. Newspaper advertising alone is NOT SUFFICIENT — these days. There must be specialized advertising — if you would hold your own against competition; if you would keep abreast of the progress of the times. Send this letter out to a select mailing list, therefore, with such additions as your local conditions suggest: Dear Madam: — That Charles Klein, who went down on the Lusitania, thought “The Guilty Man” worthy of his attention; that he adapted this story by the famous Francois Coppee; that this production was put on Broadway for a most phenomenal run in 1916; and that it should now be offered you by Mr. Thos. H. Ince with specially reproduced scenes from Southern France, taken before the war — these assuredly should be items of exceptional interest to all theatre and photoplay enthusiasts. j This picture — “The Guilty Man” — will be seen at this theatre on . One word regarding the support of this theatre by you, Mrs. (here fill in name). I feel that the best people of our community will always wish to support us because we show Paramount and Artcraft pictures. You have seen these photoplays exploited in The Saturday Evening Post ; The Ladies’ Home Journal ; The Pictorial Review ; The Woman’s Home Companion ; The Delineator ; The Ladies’ World — and many other National media for women. We are showing Paramount and Artcraft productions because they are the BEST. We need the best people for our clientele. We can only survive; we can only continue to show these pictures of quality if we are supported by the best people. Therefore we count upon your patronage, and we not only thank you for the consideration you have shown this theatre in the past, but we confidently anticipate your continued attendance. Manager. FOLLOW-UP POST CARD (Send this out on the day of the showing) Dear Madam : — Just a word about “THE GUILTY MAN,” The Ince Photoplay based on Charles Klein’s translation from the French. It is running to-day in the . Performance begins at , , and . Please come. 3 Manager.