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ADVERTISING SUGGESTIONS FOR “THE GUILTY MAN”
LOBBY DISPLAY — For lobby display provided the policy of your theatre permits, we refer you to the two-page spread in Progress-Advance, Volume 4, No. 2, under date of December 6, 1917. In this layout you will find a photograph of a very excellent cutout— made out of a twenty-four sheet pasted on cardboard backing'. There is no reason why any theatre manager cannot make similar excellent display which will materially add to the effectiveness of his lobby. We have spoken before of the splendid displays of the Garrick Theatre of Minneapolis. The management of this theatre adds to the brilliance of color of the cut-out by having his artist hand-letter the display wording. The artist, too, occasionally touches up the lithograph, so as to have the colors in keeping with the color scheme of the display lettering. The management of the above theatre will be glad to send you some of their excellent display material upon your request.
The dramatic punch of this photoplay is undoubtedly the court room scene. Take the largest sheet of lithograph you can conveniently display in or about your lobby; cut out the figures so that they will be silhouetted against the background; and paste this cut-out on cardboard or stiff backing of any kind easily obtainable. This will make a striking display. Then paint on the cut-out some catch-line such as the following:
The guilty man will throw off his Cloak and win your hearts at this theatre on ,
We hope it will not be necessary for us to subpoena you to appear in court at this theatre to see the guilty man (use a snipe for the words “To-day,” or “To-morrow,” or “Next week”).
Hear ye! Hear ye! The court will open at the on —
and “The Guilty Man” will be present. Come to the trial. «
Sensational trial at the Theatre on . Don’t miss it.
STREET DISPLAY — Town criers would effectively announce this photoplay.
WINDOW DISPLAY — Get your town window dressers to compete, offering them a prize for the best window, made up from the set of stills or from the lithographs which you can easily obtain from your Exchange in advance of the showing of “The Guilty Man.”
NEWSPAPER DISPLAY — As a basis for your newspaper advertisements, why not print a photograph of the successful winner in the Window Display Contest, together with a story about the AVindow Display?
Any further suggestions on this photoplay can be had gratis from your Service Department, 485 5th Ave., New York City.
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