Paramount and Artcraft Press Books (1918)

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ADVERTISING SUGGESTIONS FOR “MADAME JEALOUSY” FIRST post card (To be sent out 9 days prior to showing) Dear Madam: — “Pauline Frederick at her best” is the word which comes to us from New York about this attractive star’s latest photoplay —“MADAME JEALOUSY”— coming to the Theatre on This for your Service. Manager. SECOND POST CARD (To be sent out 6 days prior to showing) Dear Madam: — When we wrote you the previous post card notice of Pauline Frederick’s “MADAME JEALOUSY” we were giving you the first information that had reached us on this subject. Since then we have had the rumor confirmed. This, we believe, guarantees that the film will surely interest and delight you and your friends. Remember the date please Theatre on Manager. SUGGESTED FORM LETTER (to be sent out three days prior to the showing. Remember that it does nothing for you to let these ideas merely remain in the Press Book. The way for you to make money with them is to use them. Have the letters filled on the typewriter, addressed personally to each one on your mailing list ) . Dear Madam: — The fact that George V. Hobart, author of “Experience,” “Everywife,” and other noted plays, wrote “MADAME JEALOUSY” should be of sufficient interest to make everybody in town wish to see this picture which is coming to the Theatre on But when you add to this noted authorship the talent and charm of Miss Pauline Frederick— the Star of Zaza, Eternal City, Double Crossed, Sapho and many other plays which most everyone has seen and admired — you have a combination which is not to be excelled in screendom. You will not take it amiss, therefore, I am sure, to have me address you on this subject, as a matter of service to you, with the added caution that you not only come early — as early as you can — but that you kindly tell as many friends as you may find convenient, so that they too may share with you the enjoyment which is surely in store, through the medium of this most interesting picture. Our schedule of performances, as you probably recall is as follows: First show starts at ; second at ; third at and the fourth and last showing is at p. m. The show will run day and since there is sure to be a run on the seats, we again remind you most kindly to come as early as you can. Yours for Service, Manager. Follow Up Post Card (To be sent out on the day of the showing) Dear Madam: — Kindly let me remind you that Pauline Frederick in George V. Hobart’s picture, “MADAME JEALOUSY,” is running to-day at the Your attendance is requested. Manager. 3