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What You Want To Know About “Flare-Up” Sal —
A Paramount Picture
THE STAR
. . . .DOROTHY DALTON, famous for “Flame of the Yukon,” “The
Price Mark,” and others. A role that suits her better even than these.
THE DIRECTOR...
.... Roy William Neill, under the direct personal supervision of Thomas H. Ince.
AUTHOR
....J. G. Hawks, famous authority on western life and especially the “days of ‘49’ ” around which the story is built.
STORY
.... Scene laid in days of mushroom towns soon after discovery of gold in California. Star is orphan, won by gambler, dances in saloon, marries outlaw who reforms while pretending to be minister and carries star away to different life.
EXTERIORS
.... Some filmed in the famous Redwood forests of California, especially wonderful. Will delight your audience.
PHOTOGRAPHY . . . .
. . . . Unusually good even for an Ince production throughout. Lighting excellent. Scenes of fire and struggle in saloon especially good.
MUSIC CUES FOR “ ‘FLARE-UP’ SAL” AVAILABLE AT YOUR EXCHANGE OR IN “PROGRESS— ADVANCE”— KEEP A FILE ON HAND-SPECIAL BINDER AVAILABLE NOW
ACCESSORIES (To be Obtained at your Exchange)
Paper
Two one-sheets Two three-sheets Two six-sheets
Phots
10 8 x 10 black and white 8 l1 x 14 colored gelatins 2 22x28 colored gelatins
Cuts and Mats on Production
Five one-column Three two-column Two three-column
Stock Cuts and Mats of Star
Five one-column Three two-column Two three-column
Rotogravure
Series of advertising layouts:
Mats
Slides
Music Cues
Press Book with sales tall and letter announce suggestions for lobb other displays.
THE PLAYERS
‘FLARE-UP” SAL,
DOROTHY DALTON
The Red Rider. .Thurston Hall
Dandy Dave Hammond,
William Conklin
Tin Cup Casey... J. P. Lockney Lige Higbee Milton Ross
Produced under personal supervision of THOMAS H. INCE
TABLE OF CONTENTS
Cover, with Billing
Inside Cover, What You Want to Know, Accessories, Contents
1. Ad Layouts with Mats
2. Ad Layout with Mat
3. Suggested Mail Campaign
5. Production Cuts and Mats
7. Advertising and Lobby Display Ideas
9. Biography of Star 11. Advance Publicity Shorts 13. Current Publicity Shorts 15. Review of production 17. Cast and Synopsis ' ~ " ipsis (continued)
le Cover Lithographs
Cover, Exchange List i Latest Releases