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SUGGESTED MAIL CAMPAIGN FOR “ ‘FLARE-UP' SAL."
ADVANCE POST CARD No. 1 (To be sent 9 days before showing)
Dear Madam:
“FLARE-UP SAL,” the Paramount Picture, under the direct personal supervision of Thos. H. Ince, with Dorothy Dalton as the star, will come to the
Theatre on
This photoplay is said to give Miss Dalton an even better opportunity to display her talents than “The Flame of the Yukon” and “The Price Mark.”
We earnestly solicit your attendance because we feel sure you will be interested in this splendid production.
Manager
ADVANCE POST CARD No. 2 (To be sent 6 days before showing)
Dear Madam:
Concerning “FLARE-UP SAL,” Dorothy Dalton’s next Paramount Picture,
which will be seen at the
Theatre on permit me to
say that this story, written by J. G. Hawks, is a thrilling account of the gold-rush days in California — filmed in the Redwoods district of California. This is a photoplay that you cannot afford to miss.
Manager
Dear Madam:
SUGGESTED LETTER
(To be sent 3 days before showing of picture)
Miss Dorothy Dalton, who is coming to this Theatre on was, as you
perhaps know, formerly with the Huntington Players. From there she went to the Orpheum Circuit in a Vaudeville sketch entitled “The Smugglers,” which she wrote herself. This ran for two entire seasons, following which Miss Dalton went to Los Angeles on a visit and was immediately engaged by Mr. Thos. H. Ince to appear in photoplays under his direction.
Her success in “The Disciple” which was her first picture under Mr. Ince, in which she supported Wm. S. Hart, was such a pronounced triumph, that she was later starred in “The Flame of the Yukon” and other photoplays which are doubtless very well known to you.
“FLARE-UP SAL” is a story of the days of ’49 with plenty of red blood and exquisite bits of scenery from the Redwoods of California — something that I believe you will surely want to see, not only on account of the scenery, but because of Miss Dalton’s fine acting.
The star is supported in this photoplay by Thurston Hall who did such splendid work in “The Price Mark.” Others in the cast include William Conklin, J. P. Lockney, and Milton Ross.
May we have the privilege of seeing you. at the opening performance of “FLAREUP SAL”? Manager
FOLLOW UP POST CARD
(To be sent on date of showing)
Dear Madam:
“FLARE-UP SAL,” Dorothy Dalton’s new Paramount Picture, is running at the Theatre today. Be sure to come. Manager.
For Further Suggestions Write to
EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue, New York
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