We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
MAILING CAMPAIGN SUGGESTIONS FOR “A PETTICOAT PILOT” From Exhibitors’ Service Department, 485 Fifth Avenue, New York
FIRST ADVANCE POST CARD (To be sent 9 days before showing)
Dear Madam : —
At the theatre on
there is a treat in store for you. Delightful Vivian Martin will appear in a new Paramount Picture entitled “A Petticoat Pilot,” a charming and simple love story, which we feel sure you will not want to miss.
Manager.
SECOND ADVANCE POST CARD (To be sent 6 days before showing)
Dear Madam: —
In “A Petticoat Pilot,” the new Paramount Picture which will be shown at the
theatre, Vivian Martin will be
surrounded by a remarkable cast, her old ‘uncles’ being none other than Theodore Roberts and James Neill, and her sweetheart the good-looking and youthful Harrison Ford, whose clever acting has brought him to fame.
“A Petticoat Pilot” is an adaptation of a novel of that name by James C. Lincoln, the well-known writer who specializes in Cape
Cod stories. Remember the date
Manager.
SUGGESTED LETTER (To be sent 3 days before showing)
Dear Madam:
It is a well-known fact that dainty Vivian Martin’s indefinable charm has made her everybody’s friend.
In her newest Paramount Picture, “A Petticoat Pilot,” which is coming to the
Theatre on she has succeeded in drawing a marvelous picture of
her heroine from the days of pig-tailed gingham to winsome young ladyhood, and her delightful impersonation will steal away your hearts.
“Mary ’Gusta,” the heroine, is adopted by three old Sea Captains back on Cape Cod, whom she calls her “uncles,” and every day she becomes more and more necessary to their happiness. Then comes the realization of her love for a young Harvard student — the son of a defaulting partner of her “uncles.” The father of her suitor had not only run away with the bride of one of his partners, but had taken all his money into the bargain. When the old gentlemen learn of “ Mary ’Agusta’s” infatuation for this boy, their bitterness is only increased, but a turn in the wheel of fate causes them to decide that the happiness of the young people must not be spoiled and all ends well.
Many of the scenes in this photoplay are laughable in the extreme, and throughout the entire production the pungent, spicy odor of the salt air of Cape Cod seems to furnish a background of wholesome reality.
May we look forward to the pleasure of seeing you at the theatre during the showing of this picture?
Manager.
FOLLOW UP POST CARD (To be sent on day of showing)
Dear Madam:
We are showing “A Petticoat Pilot,” the Paramount Picture in which Vivian Martin
is the star, at the Theatre today and we hope to greet you there. .
Manager.
3