We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ADVERTISING SUGGESTIONS FOR “A PETTICOAT PILOT”
FROM EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue, New York
LOBBY You could decorate your lobby with fishing nets since the scenes are laid in DISPLAY Cape Cod, and you could also draw a map of the peculiar outlines of Cape Cod against the blue back ground of the sea — and in big letters CAPE COD. Then have cut out figures of two old Sea Captains and between them a little girl in gingham apron, and a card something like the following:
“Cape Cod is the background of the life of ‘A Petticoat Pilot,’ and the Protecting Old Salts. Come in and see what a lesson in humanity they can teach to the ‘Huns.’ ”
WINDOW Your local book store could have a window display of the works of Joseph C. DISPLAY Lincoln who is the author of numberless Cape Cod stories, such as “Capt’n Eri,” “Mr. Pratt,” “The Depot Master,” “The Woman Haters,” and others.
Your department or sporting goods house could have fishing tackle, and everything to do with the sea, and you could link up your theatre with its adv.
CAR Have a reproduction of your Lobby Display and a card reading:
CARDS • “Come to the Theatre on and
learn from the little ‘Petticoat Pilot’ who to trust.”
NEWSPAPER Have a reproduction of your Lobby Display and link up with your ADVERTISING newspaper ad. and reading matter as follows :
“Come to the Theatre and learn from a lit
tle ‘Petticoat Pilot’ that it’s always safe to trust a Good Old Salt whose feet have trod the shores of our Cape Cod.”
“Bracing salt air and the faithful old Sea Captains reverencing childhood at the Theatre on ”
STREET A similar idea to the lobby could be worked out for the Street Display by DISPLAY having an old fashioned surrey driven through the streets and on the sides a large piece of canvas showing the old sea captains with a little girl in the center, and a sign reading:
“ ‘A Petticoat Pilot’ was supposed to be rich, and used a conveyance of this kind for transportation. Don’t let this fact lead you to believe that
the story is an old fashioned one. It is not. Come to the
Theatre on and see how Vivian Martin in her latest Para
mount Picture steals away the hearts of the old sea captains and brings sudden happiness to herself.”
For Further Suggestions Write to
EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue, New York
7