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WHAT YOU SHOULD KNOW ABOUT “THE SONG OF SONGS.”
The photoplay is adapted by Charles Maigne from the stage play by Edward Sheldon. It is a sociological drama and when presented on the speaking stage caused a sensation. The film version is a decided elaboration.
Elsie Ferguson, the star, is one of the most beautiful women in the world, and has been acclaimed by dramatic critics throughout the country as America’s most accomplished actress.
Miss Ferguson’s greatest success was achieved on the stage in “The Outcast,” a role similar to the one she has in “The Song of Songs,” which is a highly sympathetic role replete with emotional acting.
Joseph Kaufman, who has been responsible for many notable productions on the Paramount progr.am, directed this photoplay. Mr. Kaufman has been particularly successful with plays of a similar theme, and in “The Song of Songs” both the star and the director have a subject in which they have proven their superiority.
Miss Ferguson is conceded to be one of the best dressed women in New York, and in this picture she wears more than a score of different costumes, which should appeal particularly to the feminine portion of the audience.
Sumptuous setting and an excellent cast, a great stage and screen star, a talented director and a play of exceptional merit make “The Song of Songs” an extraordinary production.
For additional advertising and publicity suggestions regarding Artcraft pictures read PROGRESS-AD VANCE every week. If not on the mailing-list you should send in your name at once.
ACCESSORIES
(To Be Obtained at Your Exchange)
Paper
Two one-sheets Two three-sheets Two 9ix-sheets One Twenty-four sheets
Photos
Ten 8 x 10 black and white Eight 11 x 14 colored gelatin Two 22 x 28 colored gelatin 8 x 10 photos of star
Cuts and Mats on Production
Five one column Three two-column Two three column
Rotogravure One Sheet Advertising Layouts, Cuts and Mats
Press Book, with sales talk, card and letter announcements, suggestions for lobby and other displays Slides Music Cues Heralds
CAST
Lily Kardos. .ELSIE FERGUSON Stephen Bennett . . . Cecil Fletcher
Dick Laird Crauford Kent
Senator Calkins .... Frank Losee Mrs. Kardos. . .Gertrude Berkely
Phineas Bennett,
Robert Cummings
Ann Merkle Corinne Uzell
Mr. Atwell Chas. Wellesley
Mr. Kardos Henry Leone
CONTENTS
Page
1. Cover with Billing.
2. Talking Points, Cast and list of accessories
3. Suggestions for post cards and letter campaign.
4. Advertising Suggestions.
5. Advertising Layouts.
6.
7. Advertising Layouts and Slide.
8. Lithographs.
9. Scene Cuts and Mats.
10. Publicity Stories.
11.
12.
13.
14.
15.
16. Synopsis.
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