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Advertising Suggestions for “The Song of Sorgs.”
FROM EXHIBITORS’ SERVICE DEPARTMENT 4S5 Fifth Avenue, New York
Advance Post Card No. I (to be sent 9 days before showing).
Dear Madam:
Beautiful Elsie Ferguson will be seen in a new Artcraft Picture entitled “THE SONG OF SONGS,”
at the Theatre on
This photoplay was adapted from Edward Sheldon s play which proved such a success at the Eltinge Theatre, New York, a couple of years ago.
You will, we feel sure, wish to see this photoplay, which was produced under the supervision of Joseph Kaufman.
Manager.
Advance Post Card No. 2 (to be sent 6 days before showing).
Dear Madam:
‘THE SONG OF SONGS,” the new Artcraft Picture in which Elsie Ferguson will appear at the
Theatre, has a role very similar
to the one she played in “The Outcast,” which was the crowning achievement of her stage career, in which she was acclaimed by dramatic critics throughout the country as the leading emotional actress of the American stage. Frank Losee appears in Miss Ferguson’s chief support.
May we have the privilege of seeing you at the showing of this picture on
Manager.
SUGGESTED LETTER
(To be sent three days before showing of picture.)
Dear Madam:
The appearance of Elsie Ferguson in “THE SONG OF SONGS,” her latest Artcraft Picture, which
will be shown at the Theatre on demonstrates that this famous star
does not intend to rest upon her laurels. In the role of Lily Kardos, she interprets a tremendously emotional part whose tempestuous career presents high dramatic situations. While the pleasing appearance of this noted beauty will attract many people to the theatre, followers of the drama will see Miss Ferguson in an interpretation which exercises all of her artistry.
The production has been staged in the usual sumptuous manner and presents a notable cast. Great opportunity is afforded Miss Ferguson to display her wardrobe, as the wife of the Ex-Senator moving in the fast set of the great Metropolis. Among the apparel worn in this production are afternoon frocks, street and house dresses, negligees, evening gowns, afternoon and evening outer wraps and furs, opera cloaks and outdoor clothes. She will also wear many of her famous jewels, including a priceless string of pearls.
We trust you will come early to the showing of this picture and bring all your friends with you.
Manager.
Follow-Up Post Card (to be sent on date of showing).
Dear Madam:
Elsie Ferguson, who is appearing at the Theatre today, says the secret of good
looks is to prevent worrying — and that a woman is as old as her wrinkles. Come and decide for yourself whether or not Miss Ferguson has done much worrying. '
Manager,