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Advertising Suggestions for “The Song of Songs.”
LOBBY DISPLAY:
Have your local sign painter make up a large cardboard representation of a sheet of popular music. On this the only thing you need say is “Elsie Ferguson’s wonderful portrayal of ‘The Song of Songs’.”
In the center you can paste the head of Miss Ferguson from some one of the lithographs and at the bottom a line:
“Will be shown here on ”
As an additional attraction get your local music store to stock up on the musical number entitled “The Song of Songs.” You can have copies of these spread around your lobby and this piece can be played by your orchestra during the showing of this film.
WINDOW DISPLAY:
As just stated above, here is a chance for a tie-up on “The Song of Songs,” which is the same name as the play. You can furnish them with photographs of Miss Ferguson, obtained through the exchange, and they should have a card in the window reading:
“We sell the music score of ‘The Song of Songs’ here. You can see the play, ‘The Song of Songs’ at the Theatre.”
CAR CARDS, WINDOW CARDS AND NEWSPAPER HEADLINES:
WHAT IS YOUR SONG OF SONGS?
Is It Money, Power or Love ?
See Elsie Ferguson’s Portrayal at the Theatre.
Wolves in Sheep’s Cloth’ng.
We all know the well-known fable about the wolf in sheep’s clothing, but we do not always have it happen in real life. Lily Kardos (Elsie Ferguson) has to contend with wolves in human form. They do not even wear Bill Hart’s clothes, but dress in the style of Fifth Avenue in “The Song of Songs,” at the Theatre on
Hell Hath No Fury Like a Woman’s Scorn.
This is amply demonstrated when the other woman endeavors to injure the young girl after having been jilted. In “The Song of Songs,” Elsie Ferguson, as Lily Kardos, plays the part superbly, even though she has to withstand the fury of the woman who has been scorned.
SPECIAL NOTE.
If you can use large advertising space, you can obtain a beautiful half page mat of Elsie Ferguson direct from the Service Department, 485 Fifth Avenue, New York. This mat, after being cast as a cut, can be used not only for newspapers, but for printing throw-aways, and window and car cards. Ask the Home Office Service Department about it.
FOR FURTHER SUGGESTIONS WRITE TO
THE EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue New York
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