Paramount Pep-O-Grams (1927)

Mississippi, Florida, Porto Rico — flood, fire, famine, holocaust — it is ever ’V’’ the Red Cross that is First to Succor. There is nothing nobler that we # can do to aid our suffering fellow humans than by supporting the Red Cross — the Mother of All the World’s Suffering. jT MOTION PICTURE HOUSES TO ASSIST RED CROSS MEMBERSHIP ENROLLMENT BY EXHIBITING SPECIAL FILM Written Expressly for Pep-O-Grams by The American Red Cross Society, Washington, D. C. Recognizing the value of motion pictures as a medium of reaching the public in the most effective manner, the American Red Cross this year will utilize the vast powers of the picture theatres in their twelfth annual Roll Call, during which it is hoped five million members will be enrolled throughout the nation. The public will be reached through the American Red Cross “trailer,” which motion picture theatres throughout the country will embody in their screen programs during the Roll Call period, November 1 1 to 29, inclusive. Uncounted thousands will thus see the Red Cross message. This trailer, which is not lengthy, will depict something of Red Cross services, especially in the field of disaster relief, in which the Red Cross is supreme ; it will convey through reproductions of its striking posters, the message of what membership in the Red Cross means to the individual. These posters include one by Lawrence Wilbur, symbolizing in picture form the idea of the United States and the Red Cross as “Partners in Service.” This is the third consecutive year in which Mr. Wilbur has furnished the motif for the Roll Call poster. The other painting to be reproduced is by Cornelius Hicks, and while it is his first design for a Red Cross Roll Call, he has caught the significance of Red Cross service in every detail. This design pictures the services rendered by the American Red Cross in disaster emergencies ; a symbolic figure in Red Cross uniform, with a child, against a background of storm-ridden skies. While the cooperation of motion picture interests is of the greatest importance in the Roll Call, they have PEP-O Page WHEN DISASTER RIDES THE SKIES The poster which Chapters of the American Red Cross will display throughout the country from November 11 to 29, inviting the people to join the Red Cross for another year, symbolizes the services of relief and rehabilitation provided by the “Greatest Mother’’ when disaster strikes. Throughout the past year the Red Cross has been engaged continually in disaster relief work at home and has extended assistance in many catastrophies abroad. The very appealing poster was painted by Cornelius Hicks. manifested the same willing spirit on various other occasions, especially during those great disaster relief operations such as the flood of last year and the disastrous West Indian hurricane of last month. GRAMS Forty