Paramount Press Books (1919)

EXHIBITOR’S PRESS BOOK PRESS STORIES CHARLES KENMORE ULRICH , Editor IK FAMOUS PLAYERS -LASKY CORPORATION ADOLPH ZUKOR JESSE L.LASKY Via Pres. CECIL B. DE MULE DmxtcrOemral SiM . — AD CUTS and MATS Interesting Notes on Wallace Reid and His Paramount Starring Vehicle “Alias, Mike Moran ” WALLACE REID, known as “the classiest” player of the American screen, is one of the biggest drawing cards in motion pictures. His splendid work in Paramount and Artcraft pictures have made him famous and every exhibitor who has shown Reid pictures will find his latest starring vehicle, “Alias, Mike Moran,” an attraction of superlative merit and a genuine moneymaker. Wallace Reid, the Star WHETHER the role be that of a crude, .rough, laboring man or a polished society swell, Wallace Reid always deeply impresses his audience with his true-to-life interpretation of the character. Mr. Reid has made a profound study of each characterization he portrays and this accounts for his splendid versatility. His popularity as an actor is constantly increasing. With his forceful, comprehensive power of interpretation, he touches a sympathetic chord in the minds of all alike. In his latest picture, “Alias Mike Moran,” Mr. Reid is seen as a young department store salesman who thought he was a bit too nice to serve his country. When drafted, he changes names with an ex-convict whom he had befriended, the two men having a decided physical resemblance. The ex-convict dies a hero’s death, thus covering the slacker’s name with glory. This arouses the manhood in the slacker and he came into his own. A delightful romance is woven into the story. Orin Bartlett, Author ORIN BARTLETT is the author of “Alias, Mike Moran,” which was originally entitled, “Open Sesame,” and which appeared in the Saturday Evening Post. Mr. Bartlett’s stories appear in the leading magazines of today. This story is one of his latest and best. TABLE OF CONTENTS Front Cover — Billiing Inside Front Cover Production Cuts and Mats How to Use the Press Book Page Editorial and Contents 1 Production Cuts and Mats 2 Wallace Reid Discusses “Seeing One’s Self on the Screen” 3 Production Cuts and Mats 4 Cast and Story 5 Production Cuts and Mats 6 Publicity Notes 7 Production Cuts and Mats 8 Advertising Cuts and Mats 9-10-11 Production Cuts and Mats 12 Advance Press Stories 13-15 Mail Campaign 17 Mat and Story 19 Exhibitors’ Accessories 20 Inside Back cover Paper Back Cover Latest Releases Will M. Ritchey, Scenarist WILL M. RITCHEY wrote the scenario of “Alias, Mike Moran.” Mr. Ritchey is an expert writer of continuity and brings out the punches of the story in a clear, concise manner. His work is wellknown to and admired by motion picture fans. Mr. Ritchey wrote the scenario for “The Dub,” a recent picture in which Mr. Reid is the star. A Powerful Story THE “big fight” is on and Larry Young, a young department store clerk, is about to be drafted. Larry is a slacker, however, and he bribes Mike Moran, an ex-convict, who wanted to “go over” but couldn’ on account of his prison record, to assume his name and go in his place when called, which Moran agrees to do. Larry has fallen in love with Elaine Lebaux, a beautiful girl whom he believes to be the daughter of Mr. Vandecar, a wealthy shipbuilder and which belief the girl hasn’t denied. Larry deceives the girl into believing that he is also rich. Moran rescues Larry and the girl from a band of thugs one night and thus gains the friendship of both. When Moran leaves for camp as “Larry Young,” Larry also has to leave the country as “Mike Moran.” This is done unknown to Larry’s sweetheart, who thinks her lover has gone to France. Larry goes to work in a distant seaport at a shipbuilding plant. The news comes that “Larry Young” has been killed in action and honored for bravery. Larry’s spark of manhood now flames and he enlists in a Canadian regiment as “Michael Moran” and sails for France. Seeing a chance to rescue a wounded officer, he takes his life in his hands, wishing to repay Moran by glorifying his name. Later he awakens in a French hospital with his right hand shot off. Larry’s sweetheart, having heard of his supposed death, has gone to France and engaged in war work as a tribute to his memory. She goes to the hospital and the lovers recognize each other. Larry confesses all to her. She in turn confesses that she is not the daughter of Vandecar but only Mrs. Vandecar’s companion. They are happily united. James Cruze, Director JAMES CRUZE, who has directed Mr. Reid in other recent pictures, was the “man at the wheel” during the filming of “Alias, Mike Moran.” Mr. Cruze is a director who gets the most out of his star and story and this picture is a splendid example of his genius. Excellent Support NO more fitting cast could have been chosen than the players who support Mr. Reid in this production. Included in the list are: Ann Little, Emory Johnson, Chas. Ogle, Edythe Chapman, William Elmer, Winter Hall, Jean Calhoun and Guy Oliver.