Paramount Press Books (1919)

PUBLICITY NOTES FOR LIVE-WIRE EXHIBITORS For Newspapers and House Programmes MR. EXHIBITOR: — On this page are just the kind of news items the motion picture editors of your local newspapers WANT and WILL PRINT at any time. Send a column of this page to each of your two or more important newspapers. If you prefer it, have your stenographer typewrite the stories and insert the name of your theatre in each item and then send them to the motion picture editors. THIS MEANS DESIRABLE PUBLICITY FOR YOUR THEATRE AND ATTRACTIONS. These items also may be used to advantage in your house programme. Exclusive Stories For Photoplay Editor From Theatre P NID BENNETT solves the most ■L' vital problem of the human race when she shows young married couples how to be “Happy Though Married,” which is the name of her new Paramount picture. The several handbooks on the subject have not always met the many queer situations that inevitably develop in the course of matrimony, and it is to be hoped that the young Ince star has a new angle on the situation. If she has, it is safe to say that future generations will revere the name of Enid Bennett even more than that of St. Valentine. For while the genial saint merely showed them the path, Miss Bennett will have shown them how to pass by it safely. + ¥ * Sporting note: one of the most spectacular features in “The Silver King,” a Paramount-Artcraft moving picture starring William Faversham is a representation of Derby Day at Epsom Downs. An American can’t under stand what this racing classic means to England unless he can imagine the enthusiasm, and excitement at the seventh game of the World’s Series combined with the pandemonium of a Yale-Harvard football game with the two elevens tied and the fourth quarter in progress. ¥ ¥ ¥ “Under the Top,” the name of Fred Stone’s latest Artcraft picture will probably be almost as well-known a phrase as “over the top” soon. The famous acrobat makes a three-ringed circus of himself in the course of the picture, and does stunts that must awake the envy of the late P. T. Barnum. ¥ ¥ ¥ There is no comedy relief in the coming Paramount-Sennett comedy, “Cupid’s Day Off,” according to announcements. That is. there is no relief from the comedy, which lasts consecutively throughout the two reels. Ben Turpin of the zig-zag eyes is one of the principals. Exclusive Stories For Photoplay Editor From Theatre IF the Saturday Evening Post doesn’t stop having its stories put into screen form, it will have to add a couple of figures to even its present circulation. The pictures undoubtedly reach more people than any yarn, regardless of its merit — the most of the Satevepost tales are distinctly worth while — can ever hope to. The latest Post narrative to reach the screen is Wallace Irwin’s “Venus in the East,” which has been made into a starring vehicle for Bryant Washburn, of Paramount fame. Washburn. incidentally, first reached the heights through another Post story, “Skinner’s Dress Suit.” Up to that time, he had been regarded merely as a comer: as Skinner he arrived. And he intends to stay, to judge from his latest pictures. ¥ ¥ ¥ Now that you can put as many lumps in your coffee as your own sweet tooth demands, you may be interested in a late Paramount-Bray pictograph, which concerns itself with “Sugar Growing in the West Indies.” When the sugar finally comes to you, it is much more refined than a good many of the people who helped to bring it to your table. Other parts of the same issue deal with the oil wells in Los Angeles, and there is an interesting cartoon by Santry. Mr. Santry, by the way, served with the British army at Gallipoli, where he received half-a-dozen bullets through various parts of his anatomy. None of these, however, affected his artistic sense. ¥ ¥ ¥ Paramount is releasing as part of the Success Series a re-titled version of William Farnum in “The Sign of the Cross,” which was at the time of its original release one of the biggest film attractions yet made. The picture is so well acted that it can hold its own with the films of the present day, in spite of the tremendous strides made in photoplay technique since then. ¥ ¥ ¥ Wally Reid thinks that his luckiest day was when he began work on “Believe Me, Xantippe,” when he revealed himself as a comedian par excellence. Since then he has tackled many comedies and tickled many people. He promises that his coming picture will keep up the pace. Exclusive Stories For Photoplay Editor From Theatre I— I OW many of the following magazines have you seen? It’s a fair bet that you read at least one of them: Literary Digest, issue of January 11; St. Nicholas, February issue; Girls’ Companion, issue of February 7; Wohelo, the Magazine of the Camp Fire Girls of America, January issue; John Martin’s Book, January issue. It’s probably even a fairer bet that your little sister saw it. And if she did, she noticed the advertisement of the screen version of “Little Women,” the Paramount-Artcraft Special. The combined circulation of the magazines carrying the advertisement is 1,464,816. Are you one of them? Even if you aren’t, you’ll welcome the opportunity to see Louisa May Alcott’s famous story put on the screen. ¥ ¥ ¥ Would you accept $100,000 to marry a veiled woman? She might be a beauty, of course, but, on the other hand, she might not. John Barrymore takes the chance in “Here Comes the Bride,” his latest Paramount picture. When the minister lifts the veil to kiss the bride, he doesn’t go through with it. That discourages Barrymore so much that he doesn’t even attempt to kiss his newly made Missus and when you see the. picture you will know why. ¥ ¥ ¥ “Pettigrew’s Girl,” a Paramount picture in which Ethel Clayton will star, contains a scene in which the replica of the interior of St. Patrick’s Cathedral of New York City, said to be one of the most beautiful churches in the world, is used to good effect. Many days were required to erect the set, which is said to be one of the most beautiful ever built at the Lasky studios at Hollywood. Monty Blue is leading man in this Paramount picture. ¥ ¥ ¥ Charles Ray, the Ince star, has finished work upon his forthcoming Paramount picture, “The Sheriff’s Son,” which will be released shortly. Seena Owen is leading woman, and a capable cast supports the famous star.